The Smart Marketer Podcast

How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you’re trying to attract (and keep) great employees, you will appreciate Ezra’s clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind. “Compensation goes beyond what you pay somebody." Ezra Firestone. Thank you for listening. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: The Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/. Check out Smart Marketer, https://smartmarketer.com/.

This episode will take you ‘behind the curtain’ with a clip from our mastermind, ‘Your Next Move.’ Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients’ challenges. This client wants to raise her Average Order Value and get more repeat business.  This episode is incredibly valuable, even if you’re not an e-commerce business with lots of products because it talks about the most fundamental secret to winning with marketing. If you’re curious about the Your Next Move Mastermind, check out https://smartmarketer.com/your-next-move/. Thank you for listening!  YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links:  Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Check out Smart Marketer, https://smartmarketer.com/

Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google’s Performance Max? Hasn’t it been generally getting a bad rap?  Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that’s Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You’ll hear all about Performance Max, what it is, and what it can do for you. “The Google ecosystem is so much more robust than the Facebook ecosystem. Facebook is an app or a website. Google owns the world, it's the internet, right? The Google display network reaches 90% of internet users.” Aslam. Thank you for listening. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.  It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…  Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/ Connect with Kasim, https://kasimaslam.com/

“I think if you want to progress in business, you have to solve bigger problems’. Pepijn Hufen.   If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you’ve already “met” Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you’re going to want to listen in to hear what they’ve been cooking up, why they’re making this move, and more.   “If you just ramp up paid traffic alone, without having a good offer you will fail really, really efficiently.” John Grimshaw   You’ll hear all about the launch of The Smart Marketer agency, why they waited so long to do this, and, that Pepijn Hufen is actually the new CEO.   Learn more about the all-new agency here, https://smartmarketer.com/agency/.   Thank you for listening!   YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that.   It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   Links: Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/   Connect with Pepijn here, https://www.linkedin.com/in/pepijnhufen/ Check out Smart Marketer, https://smartmarketer.com/

Yes, it’s true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you’ll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It’s a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can track along with the slides. Pepijn Hufen is actually the CEO of the all-new Smart Marketer Agency. You can learn more about that here, https://smartmarketer.com/agency/. The ‘Train My Traffic Person’ Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/ Connect with Papijn here, https://www.linkedin.com/in/pepijnhufen/

It’s time for another look at what’s happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we’re sharing the takeaways with you. Why? Because whenever you’re able to see things from a bird’s eye view, you are 1) So much more well-informed and set up for success and 2) Less stressed because you’re not just blindly reacting to daily ups and downs. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Read Ezra's full bio here, https://smartmarketer.com/about/ Check out Smart Marketer, https://smartmarketer.com/

This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Read Ezra's full bio here, https://smartmarketer.com/about/ Check out Smart Marketer, https://smartmarketer.com/

The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose! “If this happens to you, if you have these periods of darkness, if you feel depressed, if you feel anxious, you all, you are not alone.” Molly Pittman YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/

Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We’re rolling this episode out just in time to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and personal front. You will hear both what they’ve been up to and what’s ahead for 2022. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Find Molly Pittman here, https://mollypittman.com/about/ Find John Grimshaw here, https://www.linkedin.com/in/johnwgrimshaw/ Check out Smart Marketer, https://smartmarketer.com/ and the Live Mentorships mentioned in this episode, https://smartmarketer.com/courses/.

If you’ve only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, Best Practices, and more. But today, in this episode, Max takes it a step further and helps you set up your campaign like a seasoned Pro. Maxwell’s agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and he’s boiled down the essentials for us in this episode with tips for your first 30 days and beyond.  Be sure to go back and listen to Part 1 if you haven’t already, and head over to our site for expanded show notes, and the Slide Show. https://smartmarketer.com/blog/?cat=podcasts. Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.  YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts. (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…  Serve the World Unselfishly and Profit Links: Find Maxwell Finn here, https://www.maxwellfinn.com Work with his agency, https://futuretraffik.com/work-with-us Enroll in his TikTok Masterclass,https://tiktokadsmasterclass.com/insiders Find Molly Pittman here, https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/.