The Smart Marketer Podcast

Q4 is upon us, and there’s no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you’ve got time to take action and see your best season yet, and we’ll show you how.   We’ve broken Ezra’s Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn’t catch part 1). In this episode, you’ll hear the exact breakdown of what Ezra does across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to squeeze the juice out of this sales season. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit. Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

In this episode, Molly Pittman and Jason Portnoy talk as friends about the Digital Marketing Industry (the good, the bad, and the ugly). You’ll also hear their keys to building personal and professional relationships, and Jason also shares what he believes is the secret to his success. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.   Links Molly Pittman, https://mollypittman.com/ Jason Portnoy, https://www.jportnoy.com/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you’re an E-Commerce brand or otherwise). The good news is you’ve got time to take action and see your best season yet; the even better news is that Ezra will show you how.  We’ve broken Ezra Firestone’s Black Friday Success plan into two parts, October and November. Learn the exact strategy he uses across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to warm up his audiences and prepare for a winning holiday season. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit  Links  Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

If you’re looking to break sales records, lower your CPM’s and cut your lead costs as we’ve done at Smart Marketer, you need to listen to this two-part episode. You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to help you with your campaigns. Dennis shares two proven fixes you need for your account structure, reporting, and decision-making framework.   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit   Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

This episode is for you if you’re looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we’ve done at Smart Marketer). You’ll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you with your campaigns. In this episode, Dennis talks about what to do if your Vertical scaling is not working (or not working fast enough), and he answers a variety of questions at the end. If you didn’t hear Fix#1, go back and check out episode #112 to learn why you shouldn’t consolidate your Ad Account structure (despite what Facebook says). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

If you’re going to scale your business, you’ve got to be able to delegate important responsibilities and build a strong team. It’s every business owner’s dream, and it’s hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we’re featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You’ll learn how to select your leaders, protect your company culture, help new hires succeed, and more. Links Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/smart-business-systems/ Collen Taylor, https://www.linkedin.com/in/colleen-taylor-420b961a/ YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit.

There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What’s Working Now.’ Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Smart Marketer Agency, https://smartmarketer.com/agency/

If you’ve given up hope in the power of organic Social Media, you need to 1) listen to this episode and 2) give TikTok a second thought. Today Molly Pittman talks with Alejandra Hurtado about how she built her platform to 24,000 followers in just three months and how it’s feeding into her agency and her academy in a powerful way. Molly and Ale also discuss being a woman in the digital marketing space, how diversity (on your team) will make you a more effective marketer, and more. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Find Alejandra on Social as @VibeWithAleh or visit www.MajestyAcademy.co Smart Marketer Courses, https://smartmarketer.com/courses/

If you want to know which Facebook Ad strategies to use and when to use them, these 'What's Working Now" episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You'll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting and attribution insights that you can't afford to miss! "There's probably nothing more important to understand right now regarding Facebook media buying than this. If you're not looking at the right numbers or the clean data at the right time, you might be making decisions that are allowing you not to scale (or to think that something's not working when it actually is)!" Molly Pittman.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links  Molly Pittman, https://mollypittman.com/ The Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.instagram.com/pep_hufen/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Our guest today has helped 48 entrepreneurs scale to 7 figures per year (from scratch). He’s helped 68 business owners generate multiple 6-figures per month, And! He’s helped several brands reach 8-figures per year. So, of course, we had to get him on the Podcast! It’s true that Damien Watts (Infused Traffic Media) is doing more than a few things right, but listen today to glean takeaways that will tip you over the edge and into the success and scalability you’ve been working toward. “This is what most people lack. They lack the workflow processes. They lack scalability. They lack backend systems. They lack team members. So we come in, and we give them all of these things within that full-service package so that we can maximize the income potential.” Damien Watts YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links:  Damien Watts, https://www.linkedin.com/in/damienwatts/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/ Infused Traffic Media, https://www.infusedtrafficmedia.com/new-1