Remodeling Mastery by Mark Richardson
Mark Richardson
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Episodes
Mentioned books
Nov 26, 2025 • 17min
Limiting Beliefs
Explore how beliefs shape business strategy and tactics in the remodeling industry. Embrace sales skills to win projects and recognize that the real competition lies with client fears and ignorance. Love rejection as a chance to streamline opportunities. Normalize budget conversations and focus on profitable projects rather than just larger ones. Prioritize re-engagement with past clients for potential leads. Lastly, redefine success through actionable behaviors, urging a focus on growth and productivity.
Nov 26, 2025 • 26min
Controlling the Budgeting Process
Mastering client budgeting in remodeling can be challenging due to inflation and client fears. By exploring Lombardi's four mastery levels, the importance of changing mindsets around money is emphasized. The conversation highlights the significance of language, recommending terms like 'investment' to ease client concerns. Making budgeting easy and engaging encourages dialogue, while offering ranges instead of exact figures helps maintain momentum. Additionally, using three key levers can effectively manage costs and control budget creep.
Nov 6, 2025 • 15min
10%
Explore the transformative power of making just 10% improvements across various aspects of business. From boosting sales close rates and enhancing gross profit margins to cutting overhead with smart tech, every small tweak can lead to significant profit growth. Learn how to generate more leads, strengthen team performance by removing weak links, and increase revenue flow. Discover the value of efficient meetings and reducing costly mistakes, all while adding a touch of fun to company culture for better morale and retention.
Nov 6, 2025 • 15min
10%
Discover the power of incremental improvements in your remodeling business. Learn how a mere 10% enhancement in sales close rates can lead to significant revenue boosts. Explore strategies to cut overhead by leveraging technology and evaluate team members for optimal performance. Mark also emphasizes the importance of fun in company culture for better retention and morale. Finally, find out how to make meetings more effective and productive by prioritizing relevance and brevity.
Sep 24, 2025 • 27min
Self Generated Leads
Self Generated Leads by Mark Richardson
Sep 11, 2025 • 24min
Mastering The Uncertainty
Discover how to balance ambition with realism when embarking on your home remodeling journey. Learn the importance of staying calm and proactive amid uncertainty in the industry. Explore practical strategies for navigating fluctuating political and economic landscapes, emphasizing the power of data and effective communication. This discussion encourages homeowners to take charge of their decisions while adapting to challenges.
Aug 10, 2025 • 21min
Time Is Not On Your Side
Time Is Not On Your Side by Mark Richardson
Jul 18, 2025 • 22min
It's Tough Out There
It's Tough Out There by Mark Richardson
Jun 1, 2025 • 27min
The Confident Consumer
The Confident Consumer by Mark Richardson
May 10, 2025 • 18min
Sales Culture
Sales Culture by Mark Richardson
