

Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books

Dec 6, 2024 • 15min
When is Enough, Enough? | Budget Besties Episode Recap
Ask yourself: What do you truly want to accomplish with the money you make? And how do you know when the number in your bank is truly enough? We're back with a recap of our conversation with Vanessa and Shana from Budget Besties, where AJ talks about recognizing when enough is enough. Making more money isn't a bad thing; it's good and sometimes necessary. But ultimately, it's what we do with that money and how much control we let it have over our hearts that makes the difference. Join AJ as she shares her thoughts on the topic, breaks down the natural lifestyle acclimation of earning more, shares her belief in "dying with zero," and much more. Thanks for tuning in!

Dec 3, 2024 • 45min
Keeping More of the Money You Make with the Budget Besties
If you're wondering if this episode is for you, ask yourself: Do you want to have more money? Would you like to keep more of what you make? Have less debt and more spending power? More financial peace and less stress? If you answered yes to any of these, then this episode is for you! AJ welcomes Vanessa Porten and Shana Roberson from Budget Besties to the Influential Personal Brand podcast for a deep dive into budgeting and financial health. Join the conversation to hear more about how they wound up founding Budget Besties, what causes people to make good money but have nothing to show for it, and the biggest mistakes people make when managing their money and how to avoid them. We also talk about some tactical approaches to managing your money and separate accounts, the 90-day audit, why you should look at your finances often, navigating and overcoming your money baggage, and much more! Don't miss out on another great episode, start listening now!

7 snips
Nov 29, 2024 • 14min
How To Find Where Your Ideal Clients Are Gathering
Discover how to effectively locate your ideal clients by tapping into familiar places and communities. Learn the importance of asking the right questions and leveraging insights from industry leaders. Stay ahead with tools like Google Alerts to track client movements and explore SparkToro for audience insights. Engage actively in your niche to enhance personal branding and connect authentically with your target audience.

Nov 26, 2024 • 46min
How to Build a 9-figure Personal Brand with Michael Mogill
Michael Mogill, Founder and CEO of Crisp and author of "The Game Changing Attorney," shares his journey of building a thriving business by focusing exclusively on law firms. He discusses the critical importance of niche positioning and the power of word-of-mouth marketing. Michael emphasizes the real challenges of entrepreneurship, contrasting it with glamorous portrayals. His innovative strategies, like community-centric giveaways, transformed branding, and he highlights the goals of the Crisp Game Changers Summit in fostering industry growth.

Nov 22, 2024 • 11min
Self-Doubt vs. Self-Belief | Marshawn Evans Daniels Recap
Have you ever wondered how you can turn self-doubt into self-belief? What if all of the experiences that have made you doubt yourself can actually help someone else in their own struggles? Today on the Influential Personal Brand Podcast, AJ is sharing her definitions of self-doubt and self-belief and the differences between them. Tune in to hear all about how to turn self-doubt into self-belief, learn how to let the experiences that make you doubt yourself help others, and be reminded that failure is what people need to hear about the most. To hear all this and be encouraged to lean into the things that make you doubt yourself, tune in now!

Nov 19, 2024 • 47min
Believing Bigger with Marshawn Evans Daniels
You cannot find your true destiny if you do not experience disruption in your life first! Today on the Influential Personal Brand Podcast, we are joined by the illustrious author, coach, TV personality, and mother, Marshawn Evans Daniels to discuss the concept of believing bigger. Tuning in, you'll hear all about Marshawn's upbringing as well as how that shaped who she is and what she does, the inspiration behind her books, how she began to believe bigger with Christ as her strength, and so much more! We delve into how to figure out what you are called to do in each season of your life, hearing God's voice to shape you, and purpose-driven success before discussing the two voices that battle for your belief in your identity. Finally, our guest even tells us about a free gift for listeners and what it's all about. You don't want to miss out on this incredibly inspirational and insightful episode, so be sure to press play now!

Nov 15, 2024 • 25min
5 Keys to Being Financially Secure as an Entrepreneur
Our recent conversation with the high-flying coach, author, and entrepreneur, Markus Kaulius raised five important milestones that are vital to the success and financial security of an entrepreneur. It starts with becoming debt-free, as debt is the anchor to stress and anxiety while liberation from it leads to freedom and peace. Next, you need to invest in yourself first and then in your business, keep your investment strategy simple and 'boring,' prioritize abundance in all aspects of your life, and finally, become the best money-making ally to those around you. If you want to discover why proximity, peace, and self-love are all profitable, then press play now.

Nov 12, 2024 • 34min
Play a Bigger Game with Markus Kaulius
Markus Kaulius, a serial entrepreneur and bestselling author of "Play a Bigger Game," shares his inspiring journey from building a multi-million dollar supplement business to navigating the emotional rollercoaster of entrepreneurship. He emphasizes the profound impact of personal growth, faith, and the importance of surrounding oneself with driven individuals. Markus also offers wisdom for Christian entrepreneurs, encouraging them to seek spiritual fulfillment alongside professional success, and stresses that clarity often arises after taking bold actions.

Nov 8, 2024 • 9min
Why You Want Your Book to Hit a Bestseller List | Rory and AJ Vaden Episode Recap
Discover why hitting a bestseller list can be a game-changer for authors. It’s not just about status; it’s about amplifying your message and reaching more people. The discussion emphasizes that bestselling recognition enhances credibility and visibility among a sea of new releases. It encourages authors to revisit their motivations for writing, making their goals crystal clear. Plus, learn how engagement through listener reviews can shape the growth of a podcast and enhance overall reputation. This is all about making meaningful connections!

Nov 5, 2024 • 60min
5 Things You Need to Know to Write, Publish, and Launch a Bestselling Book with Rory and AJ Vaden
Discover essential strategies for launching a bestselling book, including effective marketing techniques and the importance of sales reporting. Explore the evolving landscape of publishing, weighing traditional, hybrid, and self-publishing options. Uncover the challenges of maintaining creative ownership in traditional publishing, and learn how podcasts can amplify your book's reach. This insightful discussion emphasizes the transformative power of storytelling and the critical support available for aspiring authors.


