The Influential Personal Brand Podcast
The Science of Persuasive Presentations with Terri Sjodin
Aug 20, 2024
Terri Sjodin, Principal and Founder of Sjodin Communications, is an esteemed public speaking and sales training expert and author of 'Small Message, Big Impact.' In this discussion, she reveals the secrets to captivating presentations that close deals. Terri shares insights from her research on common pitfalls in presentations and emphasizes the importance of a persuasive mindset. Learn the difference between concluding and closing a deal, the significance of clear calls to action, and the evolution of presentation styles in the digital age.
30:27
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Quick takeaways
- A clear closing strategy is essential in presentations to effectively prompt audience action, enhancing opportunities for engagement and conversion.
- To maintain audience engagement, it’s crucial to craft persuasive narratives instead of inundating listeners with excessive information during presentations.
Deep dives
The Importance of Closing in Presentations
One of the most significant mistakes identified in presentations is the lack of a clear closing strategy. Many presenters tend to conclude their talks without making a specific call to action, leaving their audience unsure about the next steps. The difference between concluding and closing lies in the ability to clearly ask the audience to take action, such as scheduling a follow-up or making a purchase decision. This mistake reflects a broader issue of missed opportunities, as individuals often exit presentations without capitalizing on the potential for engagement and conversion.
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