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The Science of Persuasive Presentations with Terri Sjodin

The Influential Personal Brand Podcast

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Mastering Presentation Skills

This chapter explores the academic foundation of a new book focused on enhancing public speaking and persuasive presentation skills through a research study with a university. It highlights common mistakes in sales presentations, the impact of the pandemic on presentation styles, and the crucial role of clear calls to action in engaging audiences. The discussion emphasizes the necessity of being persuasive in presentations, as well as the evolution of presentation mistakes over time.

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