The Influential Personal Brand Podcast Our Entire Digital Marketing Strategy
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Sep 6, 2024 Rory, a digital marketing expert known for his innovative strategies and insights, reveals his simple yet powerful approach to digital marketing: sharing knowledge for free in easy-to-digest chunks. He discusses why this method benefits both creators and audiences, providing key insights on the 'three E’s' of content creation—Entertainment, Encouragement, and Education. Rory also shares tips on producing and distributing content effectively, empowering listeners to transform their marketing strategies and build a compelling personal brand.
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Free Content Strategy
- Teach everything you know for free in small, bite-sized chunks, in random order.
- People pay for organization and application, not just information.
Why People Pay
- People don't pay for information itself, but for its organization and application.
- They hire you to help them apply the information to their specific situation.
The Three E's of Content
- Focus on one of the "three E's" when creating content: entertainment, encouragement, or education.
- Choose the E that best suits your personality and the specific content's purpose.