

Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books

Jan 17, 2025 • 20min
Create an Environment You Thrive In
Discover how personal choices shape your environment for growth. Explore the power of supportive communities and how they impact well-being. Learn to embrace experiences as learning opportunities and adopt a quick-failure mindset. Unlock effective strategies for designing impactful courses that empower learners. Dive into tips for boosting podcast downloads and transitioning ideas into physical products, focusing on market needs and expert insights.

8 snips
Jan 14, 2025 • 1h 11min
Take Back Your Health with Radical Accountability with Dr. Cody Golman
Discover the secrets to lasting weight loss with insights from Dr. Cody Golman on his Fast40 program, designed specifically for women. Learn about the hidden dangers in our food and the medical community's misguidance. Explore the profound connection between health and spirituality, and the power of personal accountability. Delve into the cycle of yo-yo dieting and find practical tips for sustainable health changes. It's all about transforming lives through informed choices and supportive coaching!

9 snips
Jan 10, 2025 • 27min
Ryan Lang Episode Recap | Nail the First 30 Seconds of a Cold Call
Opening lines in cold calls can make or break your success. A mindset shift is essential for improving your sales approach. Discover common mistakes that hinder results and how to sidestep them. Learn a three-step process to engage listeners right away. The 'who' over 'what' strategy is highlighted as a game-changer for capturing attention. Tune in for actionable tips that promise to revolutionize your approach to cold calling and enhance your personal brand.

33 snips
Jan 7, 2025 • 43min
How to Close More Free Call Sales with Ryan Lang
Ryan Lang, a high-performance coach and sales expert at Brand Builders Group, shares his secrets to successfully converting free calls into paying clients. He discusses the shift from cold calling to inbound strategies, stressing the importance of trust and personalization. Listeners will learn effective techniques for structuring their calls and managing client expectations while creating a comfortable atmosphere. Ryan emphasizes the role of permission in sales conversations and presents strategies for closing deals, all designed to enhance sales confidence.

4 snips
Jan 3, 2025 • 11min
Speak for Free to Speak for Fee | Toni Collier Episode Recap
In an engaging discussion, Toni Collier emphasizes the importance of passion in building a speaking career. She suggests that aspiring speakers should be willing to speak for free to hone their craft. Three key benefits arise from this approach: gaining valuable experience, increasing visibility for future paid gigs, and networking with industry peers. This journey of dedication and practice can lead to effective audience engagement.

Dec 31, 2024 • 54min
How to Know What Makes You Unique with Toni Collier
Toni Collier, founder of the International Women's Organization Broken Crayons Still Color and author of two books, discusses the journey to finding your uniqueness. She shares how speaking for free helped shape her personal brand and the importance of authenticity in building connections. Toni dives into the realities of passive income and the need for diverse income streams. With a focus on embracing vulnerability through personal stories, she also reflects on her faith journey and the lessons learned from overcoming challenges.

Dec 27, 2024 • 11min
How to Add Thousands of Followers in Just Weeks
Discover five simple strategies to skyrocket your social media following in just weeks! Learn how to craft a captivating hook and why screen quality matters. Explore the power of engaging storytelling and the role of visual stimuli in connecting with your audience. These practical tips will help you enhance your online presence and attract followers effortlessly. Tune in for actionable insights that can transform your personal brand!

Dec 24, 2024 • 28min
How Professional Service Providers Can Drive Leads from YouTube with Sarah Maslowski
In this engaging discussion, Sarah Maslowski, a realtor and YouTube sensation, reveals her journey from traditional marketing to thriving on YouTube. She emphasizes the importance of creating localized content and building trust with potential clients. Listeners will learn about the significance of consistency and how to craft compelling titles and thumbnails to boost engagement. Sarah also shares tips for effective calls to action and the benefits of embracing imperfection in content creation. Tune in for insights on maximizing lead generation through YouTube!

Dec 20, 2024 • 18min
Simple Steps to Set Your Next Big Goal | Caroline Miller Episode Recap
Unlock your potential by setting ambitious goals that might feel just out of reach! Discover the transformative power of big goals and the essential role of community support. Learn about resilience and the importance of accountability in achieving your dreams. Dive into the motivations behind your ambitions, and understand why knowing your 'why' can make all the difference. With practical strategies and insights, this discussion encourages you to step out of your comfort zone and take consistent action towards your aspirations.

Dec 17, 2024 • 50min
The Power of Setting Big Goals with Caroline Miller
As the year ends, it's time to reflect on ambitious goals for 2025. Caroline Miller dives into the science behind big goals, highlighting how they differ from conventional ones and foster personal growth. She discusses how societal pressure to avoid stress has stunted ambition, while emphasizing resilience and accountability from supportive relationships. The conversation unveils the importance of happiness in pursuing goals and critiques outdated goal-setting methods. Ultimately, setting bold objectives can lead to transformation and satisfaction.


