Podcasting Business School

We all know that word of mouth referrals are amazing for growing our download numbers and with today's episode I'm going to show you a new tool that could take this to an entirely different level! I'm bringing in my friend Amira Valliani from GLOW.fm and she's going to tell us all about a new tool they created called Refer-O-Matic. Check out episode 152 of Podcasting Business School as Amira and I discuss:  How she came up with the idea for Refer-O-Matic. Strategies that are working well in their beta test group. The costs associated with the service. How the referrals are counted. How podcasters are able to connect and communicate with their audience members that are referring new listeners. Amira's recommendations for setting up your rewards tiers inside the platform. Connect with Amira: https://www.glow.fm/ ************************************************************   Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

Instagram is definitely my JAM and today I'm going to break down four of my top tips around how podcasters should be doing their IG lives! Check out episode 151 of Podcasting Business School as I discuss: The crucial steps you should take BEFORE you go live on IG. How often you should mention your call to action when you are live. How to get the IG algorithm to "borrow" your guest's audience and gain hundreds of followers. How to do a "mini mastermind" and pull in three of your past podcast guests for live follow up interviews. The IG live strategy that I don't see anyone else using. The one IG live strategy that will create super fans inside your community. ************************************************************   Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I talk to podcasters all day every day and we are all obsessed with one thing: GROWTH. Today I'm bringing in Charley Valher who has helped launch, produce, and grow some of the most popular podcasts in the world. Check out episode 150 of Podcasting Business School as Charley and I discuss: Where are podcasters messing things up when it comes to trying to form a business around our show. The foundational marketing strategies that every podcaster needs to master. His best advice for massively growing your download numbers. Connect with Charley: https://www.valhermedia.com/ ************************************************************ Sign up for a free Podcast Audit Coaching Session   www.PodcastingBusiness.School

Hey Pod Pals it's Podcast Audit Week! Check out episode 149 of Podcasting Business School as I discuss: Instagram strategies for more downloads. Show launch optimization. Building community engagement based lead magnets. Be sure to connect with my guests from this episode: Elikqitie from the Travel Gluten Free podcast: https://www.travelglutenfreepodcast.com/ Rebecca Packard from Live Free with Rebecca Packard: https://rebeccapackard.com/ Nishant Raj from How Did They Get There?  https://anchor.fm/nishant-raj ************************************************************ Sign up for a free Podcast Audit Coaching Session www.PodcastingBusiness.School  

Do you ever feel like you are doing an awesome job of nurturing your audience members, but when it comes time to turn them from a raving fan into a paying customer you tend to fumble at the goal line? Today I'm bringing in George Bryant to help us create an ideal customer journey that will allow us to build connected relationships with our audience and naturally lead them into becoming paying clients if that is the right fit for everyone involved. George Bryant is a New York Times Best Selling Author, Podcast Host & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach to business. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals. Check out episode 148 of Podcasting Business School as George and I discuss: His super simple Call To Action strategy he used when he launched his podcast. The four distinct types of customer journeys and how to nurture your customers in each one. How to not "fumble on the goal line" when it comes to making the sale. Connect with George: https://mindofgeorge.com/ ************************************************************   Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

If one of your goals for your podcast is to be able to earn income by promoting your own products, programs, and services this episode is for YOU. What if you were able to create a virtually endless pipeline of your ideal potential customers that are excited to connect with you? Check out episode 147 of Podcasting Business School as I discuss: How to create a new podcast or a new podcast episode for your current show that attracts and serves your ideal potential clients. Examples to help you decide whether you should launch a completely new show or not. The MOST IMPORTANT step in this system that will make a huge difference in your relationship building (and business building) efforts. How to create "stepping stones" to bring potential clients closer to your center of influence. Check out my new show: Let's Talk About Your Podcast  https://podcasts.apple.com/us/podcast/lets-talk-about-your-podcast/id1544448944   ************************************************************   Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

It's pretty easy to get caught up in the "marketing" of our podcast with a constant obsession around show promotion and sales. Today my guest Chris Ross is going to challenge us to switch from thinking about promotion and sales and instead focus on creating Win Win scenarios for our audience members. Chris is the host of The Win Win Effect and Winject Radio and he's the man that has powered marketing and sales behind some of the largest brands in the world. Check out episode 146 of Podcasting Business School as Chris and I discuss: Why he is going ALL IN on podcasting. The promotion strategies that he's implementing for his own shows. What podcasters are doing WRONG when it comes to building their audience. How to create WIN WIN scenarios for our audience members and potential clients. Connect with Chris: https://winject.com/ ************************************************************ Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I was able to 6X my monthly downloads from January 2020 to December 2020 and in this episode I'm going to give you FOUR simple steps that will help you massively grow your show in 2021. Check out episode 145 of Podcasting Business School as I discuss: How I can be a Podcast interview match maker for you for FREE. The exact number of shows I want you to be a guest on in 2021 and how to pull it off. The single most effective social media strategy for download growth. The paid advertising platform I want you to start off with. Podcast episode links mentioned in this episode: EP 137: Paid Advertising Review of Overcast https://podcasts.apple.com/us/podcast/137-paid-advertising-review-overcast/id1439327697?i=1000501695547 EP 132: Using FB and IG ads to grow your podcast w/ Salome Schillack https://podcasts.apple.com/us/podcast/132-using-fb-and-ig-ads-to-grow-your-podcast/id1439327697?i=1000499333326 Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com  

I'm going to keep it real with you Pod Pals.....email marketing isn't the sexiest of podcasting topics BUT if you can level up this important skill set you are going to level up your ability to properly connect with your audience and potentially convert more of those people into paying customers.....sound good?? Check out episode 144 of Podcasting Business School as I chat with email marketing wizard Kimberly Weitkamp from the Audience Converter Podcast. In this episode we cover:  How she defines a successful email campaign. What email marketing strategies are working well right now? Email titles: what you should do and what you should NOT do. Making that 1st email really count. Are lots of links and images OK or are they hurting our open rate? Ideas for "value add" weekly emails. Connect with Kimberly: https://theaudienceconverter.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School  

This year has been FULL of twists and turns Pod Pals! As we wrap up 2020 I wanted to share some of my top lessons learned as a podcaster. Check out episode 143 of Podcasting Business School as I discuss: The difference that "niching down" will make for your show. The business model that everyone needs to consider implementing. What you should STOP spending money on and where you should reinvest those funds. One strategy that I've completely reversed course with. Why developing your community connection points is more important than ever. ************************************************************   Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School