160: Using a podcast to grow your existing business with Shannon Waller & Gord Vickman

I know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!??

Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach

www.StrategicCoach.com

In this episode we discuss:

• The value that podcasting has brought to Strategic Coach as a company.
• How they set up systems so that each team member works within their unique ability during the podcasting process.
• What their customer journey looks like and why they never plan to run ads for anything but their own programs and services.
• How podcasters can stay out of "The Gap" mindset when it comes to our download numbers. 
• Tips for how companies can take their client's most frequent questions and turn them into podcast episodes.

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