The Iconic Podcast

What if the thing you love most (what you’d do for free, what lights you up) could actually become your career? This episode is living proof that it can.In this deeply heartwarming episode, Jen is joined by cover feature and muralist Marilena Madio, a woman who turned a spontaneous creative spark into a thriving, 26-year business rooted in artistry, joy, and service.From painting her daughter’s nursery while eight months pregnant to being featured on the Property Brothers and launching her own mural membership, Marilena’s journey is a testament to what’s possible when you follow what feels good and allow your passion to lead.Together, Jen and Marilena explore the power of being witnessed, the beauty of service over ego, and the kind of legacy that gets built when we choose to lead with love.Whether you’re just starting out or reimagining what’s next, this conversation will meet you where you are and nudge you toward the dream that keeps tugging at you.In this conversation, you'll hear:How Marilena accidentally built a career by simply following what she lovedThe pivotal moments (and people) who shaped her pathWhat really led to her viral mural hitting 52 million viewsWhy being seen and speaking up can open doors you never imaginedHow being unapologetically you can become your most iconic strategyConnect with Marilena:Website: wallwear.caInstagram: @wall_wearMentioned in this episode:Predictable Profits by Stu McLaren: https://stu.me/predictable-profitsOlay Regenerist Retinol 24 MAX Night Face MoisturizerShiseido Sunscreen - TintedConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this episode of The Summer Edit, Jen reveals the real reason so many entrepreneurs are feeling exhausted, overwhelmed, and ready to quit. Spoiler alert, it’s not because you’re doing it wrong. It’s because you’re trying to be consistent in a way that’s not sustainable.Jen walks you through what consistency really means and how redefining it can help you build a business that lasts. If you’ve been taught that showing up every single day is the only path to success, this episode invites you to reset the pace, reclaim your energy, and build a rhythm that actually supports your growth.IN THIS EPISODE, YOU’LL LEARN:Why discipline matters more than showing up every dayThe difference between productive consistency and performative burnoutHow to spot hidden energy leaks that are draining your creativityWhy your nervous system must be considered when building your scheduleTactical ways Jen integrates rest into a full business and family lifeWhy starting small and adding more is better than pulling back laterThe power of saying less but making it matter moreHow to pace yourself for long-term success without sacrificing presence or potencyConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this episode of The Summer Edit, Jen takes you deep into the art of magnetic messaging. The kind that doesn’t just sound good, but actually sells. If your content isn’t converting, your copy feels unclear, or you’ve been relying on AI to say what you mean, this is your invitation to reconnect with your voice and claim your message.Jen unpacks how to build powerful, story-driven content that connects, converts, and positions you as the go-to expert in your space. Whether you’re struggling with clarity or playing it too safe, this episode will help you find your edge and use your voice to move the people who need you most.IN THIS EPISODE, YOU’LL LEARN:Why diluted messaging leads to diluted incomeThe difference between poetic language and messaging that sellsHow to clarify your voice without sounding like everyone elseWhy relying on AI for your content could be weakening your brandThe 3 key ingredients of high-converting messaging: truth, transformation, and tensionHow to tailor your language to meet your audience where they areThe power of specificity over broad, general copyWhy your own voice is your most magnetic assetHow social proof and storytelling move people to actionRESOURCES & LINKS:The Art of Storytelling - Access the standalone module pulled from Jen’s signature programThe Iconic Capsule – Get weekly insights and strategy straight from JenBecoming Iconic Magazine – Read the latest issue for more stories, features, and PR opportunitiesConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.IN THIS EPISODE, YOU’LL LEARN:Why likes and views are not the measure of a successful businessThe biggest mindset shift Jen made after losing her social media followingHow CEOs create content for conversion, not cloutWhat it really means to treat your marketing like a legacyThe truth about going viral and why it rarely leads to more clientsWhy emotional reactions are killing your consistencyHow a marketing calendar actually unlocks your creativityThe difference between trend-chasing and brand-buildingWhat 50 views can do when your message is clear and intentionalRESOURCES & LINKS:Funnel Mastery – Learn how to build a sales system that works with and without youThe Iconic Capsule – Jen’s signature newsletter for modern entrepreneursConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.IN THIS EPISODE, YOU’LL LEARN:What a funnel really is and why most entrepreneurs are building it backwardsHow to identify where visibility, engagement, or conversions are dropping offWhy strong, specific calls to action are essential to guide your audienceHow to nurture cold leads instead of rushing the saleThe importance of treating your free content like your best offerHow to audit your emails, sales pages, and offers for performanceWhy low-ticket offers can create high-impact momentumWhat launch fatigue really means and how to solve it for goodRESOURCES & LINKS:Funnel Mastery – Learn how to build a sales system that works with and without youThe Iconic Capsule – Jen’s signature newsletter for modern entrepreneursConnect with Jen:Read the magazine here: @iconicmagazine__Hang out with Jen here: @becomingiconicSee all your resources here: www.becomingiconic.coConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this potent episode of The Summer Edit, Jen Szpigiel takes you inside the anatomy of a high-converting offer suite, and why most entrepreneurs are doing it backwards. If you’ve been launching new offers every few weeks just to make ends meet, this is your wake-up call.Jen reveals the structure that has allowed her to generate multi-5 and multi-6 figure months for over 200 consecutive months without burnout, constant reinvention, or live launch chaos. From building your signature offer to pricing with integrity and creating a true client journey, this episode is your blueprint for building a business you can rest in.IN THIS EPISODE, YOU’LL LEARN:The three essential types of offers every business should haveWhy your signature offer is the most scalable and sustainable thing you can buildWhat most people get wrong about “high ticket” pricing (and what strategic pricing really means)The secret to guiding clients through your brand journey from entry to elevationWhy your messaging clarity (not your worth) is usually the reason your offer isn’t sellingHow to create outcome-based deliverables and an iconic buying experience that turns clients into superfansRESOURCES & LINKS:Masterpiece – Create your signature offer: Only $88B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and resultsConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

This week on The Summer Edit, Jen Szpigiel reveals the four foundational V’s of branding, a framework she’s used over 25 years to build successful, standout brands across multiple industries. If you’ve ever wondered why your beautiful branding isn’t translating into real results, this episode uncovers the missing pieces.More than just pretty visuals, a powerful brand is built on vibe, voice, visibility, and visuals and when those align, your business becomes magnetic. Jen breaks down each of these and shows you how to audit and align your brand this week for tangible growth.IN THIS EPISODE, YOU’LL LEARN:Why beautiful branding isn’t enough if there’s no substance behind itThe true meaning of vibe and how your energy, tone, and leadership style shape your brand’s presenceHow to master your voice and messaging so people actually feel and follow youThe importance of visibility across multiple platforms, not just InstagramWhat to do if your visuals and messaging feel disconnectedWhy branding and marketing must come before sales, not afterLearn more about ArticulateConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

Welcome to The Summer Edit, a fresh, bite-sized solo series designed to spark momentum in your business this season. In this kickoff episode, Jen Szpigiel brings the heat with a potent download on a question so many women are quietly asking: “Why isn’t this working?”She pulls back the curtain on the hidden reasons your business may feel stalled, despite all the effort you’re pouring in. If you’ve been grinding with little to show for it, this episode will meet you where you are, with compassion, clarity, and a plan.IN THIS EPISODE, YOU’LL LEARN:The real reason output ≠ results and why you must shift from activity to outcomeHow vague offers and reactive marketing could be keeping you stuckWhy more effort doesn’t mean more results, and what to focus on insteadThe energetic and strategic power of building a business you can rest inThe secret behind a client’s 6-figure quarter, without a live launchThree things you can implement today to move the needleACTION STEPS:Shift from output to outcomeReflect on whether your activity is tied to intentional strategy or if you’re just doing more to feel more.Clarify your offer suiteEliminate vague or redundant offers and identify your bullseye: your signature, transformational offer.Lead instead of reactMap your messaging, marketing, and offers from a place of clarity and rhythm not last-minute survival.RESOURCES & LINKS:Masterpiece – Create your signature offer: Only $88Funnel Mastery – Build your sales ecosystem from scratch: Join nowB Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and resultsConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.IN THIS CONVERSATION, YOU’LL HEAR:Why profit doesn’t equal cash (and what actually does)How to make strategic investments without overspending on projected incomeChristine’s honest take on debt, scaling, and spending in uncertain economiesWhat it really means to be an empowered, wealthy woman in businessThe three biggest financial mistakes entrepreneurs are making right nowWhy pairing energetics + financial literacy is the new leadershipConnect with Christine:Follow Christine on Instagram: @goodmeasurefinanceConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co

In this solo episode, Jen opens her heart and wisdom to share a deeply impactful conversation originally recorded for her private B Lounge community but felt too important not to share with the world.Drawing from 19 years of business and leadership, Jen walks you through what self-sabotage really is, why it shows up, and how to lead yourself through it with grace, integrity, and discipline. This episode is for every visionary woman who desires a life and business that takes her breath away and is ready to hold herself through the inevitable hard parts too.Inside This Episode:Why self-sabotage isn’t something to get rid of but something to understand and move throughHow to identify your own sabotage patterns and what they’re really protectingThe power of honoring your emotions without abandoning your commitmentsJen’s personal 24-hour rule (and how it’s created 200 consecutive months of success)A reframe on grit, hustle, and why discomfort is not a red flag—it’s part of becoming iconicThe single piece of advice that will change the way you lead your business foreverConnect with Jen: Read Magazine here: www.instagram.com/iconicmagazine__ Business Mentorship here: www.instagram.com/becomingiconic Watch here: www.youtube.com/@theiconicmagazine All resources: www.becomingiconic.co