Building Cash Flow over Profits as a Wealthy Woman

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.

Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.

IN THIS CONVERSATION, YOU’LL HEAR:

• Why profit doesn’t equal cash (and what actually does)
• How to make strategic investments without overspending on projected income
• Christine’s honest take on debt, scaling, and spending in uncertain economies
• What it really means to be an empowered, wealthy woman in business
• The three biggest financial mistakes entrepreneurs are making right now
• Why pairing energetics + financial literacy is the new leadership

Connect with Christine:

• Follow Christine on Instagram: @goodmeasurefinance

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co