The Iconic Podcast

What does it really take to claim your dreams and pursue them boldly, even when life feels messy, unpredictable, and full? In this episode of the Iconic Podcast, Jen is joined by Kelsey Hogan, founder of Claimed & Co., who has built her business and life with unapologetic audacity.Kelsey opens up about her journey from side hustle to multi–six figure founder, the pivotal moments that forced her to rise, and how she continues to lead her family and business with vision. Together, we explore the reality of going after what you desire: the mindset shifts, the work ethic, and the willingness to step in before you feel ready.This conversation is filled with practical wisdom, powerful reframes, and honest reflections on what it means to claim your voice, your business, and your future.In this episode, you’ll hear:• Why waiting for the “right time” is one of the biggest traps that keep women stuck• How Kelsey built a sustainable business beyond viral moments and quick wins• The power of claiming abundance and money as part of your mission• The truth about balancing motherhood, leadership, and building wealth• What it looks like to take bold, audacious action when everything in you wants to waitMentioned in this episode:• Goodnight Moon• Laura Mercier Tinted Moisturizer with SPF• Ranavat Hair CollectionConnect with Kelsey:Website: claimedandco.comInstagram: @claimedandcoConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

So often we see the polished highlight reel of entrepreneurship, but rarely do we hear the truth about what it actually takes to build something iconic. In this finale of The Summer Edit, Jen Szpigiel pulls back the curtain and shares the raw, unfiltered reality of leadership, resilience, and devotion.From betrayals and setbacks to rebuilding her brand and team from the ground up, Jen opens up about the experiences that carved her into the leader she is today. She reminds us that business is not about convenience or quick wins, but about showing up, doing the hard things, and becoming someone who can hold the success you desire.This episode is both a mirror and a challenge. If you’ve ever wondered whether you’re just playing dress up in your business or truly in it for the long haul, Jen’s words will inspire you to roll up your sleeves, raise your standards, and step boldly into the deep end.In this episode, you’ll hear:• The unseen moments that tested Jen’s resilience and shaped her leadership• Why the hardest seasons can become the foundation for the deepest growth• The choice Jen made when betrayal and loss could have ended it all• What it really takes to build a business that lasts when convenience is no longer an option• The truth about belief, integrity, and the choices that define your legacyConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

Turning creativity into a business takes more than talent. It takes leadership, intention, and heart. In this episode of the Iconic Podcast, Jen welcomes Micah Enriquez, the vibrant creator behind Make It With Micah, whose uplifting videos bring peace, humor, and beauty into millions of homes.Micah shares how she grew her platform with purpose, consistency, and generosity while staying true to who she is and why she started. From going viral for her cleaning videos to securing brand partnerships that truly align, her journey proves that success comes from leading yourself first and creating from the heart.Together, Jen and Micah pull back the curtain on content creation, monetization, and brand collaborations. Micah offers tactical strategies any aspiring creator can start using today and shares the mindset shifts that have kept her grounded in an ever-changing digital space. You will hear how she deals with trolls, why she believes in sharing openly, and the single principle that can transform your path as a creator.Whether you want to grow your audience, pitch to brands, or feel inspired by a woman carving her own path, this conversation will give you the tools and encouragement to start and keep going.In this episode, you will hear:• How Micah built her platform through daily consistency and intentional content• The art of pitching to brands even with a small following• Why she refuses to gatekeep and how generosity fuels her success• Navigating trolls, criticism, and the pressures of influencer culture• The most important advice she has for women ready to create and lead onlineConnect with Micah:• Instagram: @makeitwithmicah• TikTok: @makeitwithmicahConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

If you’ve ever wondered how Jen balances an iconic business with a deeply intentional lifestyle, this is the episode that shows you how. In this refreshing edition of The Summer Edit, Jen takes you behind the scenes of what truly creates a fulfilling, pleasure-soaked life. She shares the six core life principles that have shaped not only her business success but also the peace, presence, and joy she experiences every single day. These aren’t abstract ideas or quick-fix hacks, but lived and embodied standards that guide how she leads, loves, and lives. Whether you’re seeking more alignment, deeper fulfillment, or a way to prioritize your whole life while still building something extraordinary, this episode is a beautiful invitation to return to what matters most. In this episode, you'll hear: • Jen’s six foundational life principles and how they shape every area of her life • How she moved from hustle and burnout to peace and pleasure • What she prioritizes daily to feel fulfilled in business, motherhood, and relationships • The personal mindset shifts that have created a life of meaning and depth • An invitation to design a life that feels as good as it looksConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

What if the thing you love most (what you’d do for free, what lights you up) could actually become your career? This episode is living proof that it can.In this deeply heartwarming episode, Jen is joined by cover feature and muralist Marilena Madio, a woman who turned a spontaneous creative spark into a thriving, 26-year business rooted in artistry, joy, and service.From painting her daughter’s nursery while eight months pregnant to being featured on the Property Brothers and launching her own mural membership, Marilena’s journey is a testament to what’s possible when you follow what feels good and allow your passion to lead.Together, Jen and Marilena explore the power of being witnessed, the beauty of service over ego, and the kind of legacy that gets built when we choose to lead with love.Whether you’re just starting out or reimagining what’s next, this conversation will meet you where you are and nudge you toward the dream that keeps tugging at you.In this conversation, you'll hear:How Marilena accidentally built a career by simply following what she lovedThe pivotal moments (and people) who shaped her pathWhat really led to her viral mural hitting 52 million viewsWhy being seen and speaking up can open doors you never imaginedHow being unapologetically you can become your most iconic strategyConnect with Marilena:Website: wallwear.caInstagram: @wall_wearMentioned in this episode:Predictable Profits by Stu McLaren: https://stu.me/predictable-profitsOlay Regenerist Retinol 24 MAX Night Face MoisturizerShiseido Sunscreen - TintedConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen reveals the real reason so many entrepreneurs are feeling exhausted, overwhelmed, and ready to quit. Spoiler alert, it’s not because you’re doing it wrong. It’s because you’re trying to be consistent in a way that’s not sustainable.Jen walks you through what consistency really means and how redefining it can help you build a business that lasts. If you’ve been taught that showing up every single day is the only path to success, this episode invites you to reset the pace, reclaim your energy, and build a rhythm that actually supports your growth.IN THIS EPISODE, YOU’LL LEARN:Why discipline matters more than showing up every dayThe difference between productive consistency and performative burnoutHow to spot hidden energy leaks that are draining your creativityWhy your nervous system must be considered when building your scheduleTactical ways Jen integrates rest into a full business and family lifeWhy starting small and adding more is better than pulling back laterThe power of saying less but making it matter moreHow to pace yourself for long-term success without sacrificing presence or potencyConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen takes you deep into the art of magnetic messaging. The kind that doesn’t just sound good, but actually sells. If your content isn’t converting, your copy feels unclear, or you’ve been relying on AI to say what you mean, this is your invitation to reconnect with your voice and claim your message.Jen unpacks how to build powerful, story-driven content that connects, converts, and positions you as the go-to expert in your space. Whether you’re struggling with clarity or playing it too safe, this episode will help you find your edge and use your voice to move the people who need you most.IN THIS EPISODE, YOU’LL LEARN:Why diluted messaging leads to diluted incomeThe difference between poetic language and messaging that sellsHow to clarify your voice without sounding like everyone elseWhy relying on AI for your content could be weakening your brandThe 3 key ingredients of high-converting messaging: truth, transformation, and tensionHow to tailor your language to meet your audience where they areThe power of specificity over broad, general copyWhy your own voice is your most magnetic assetHow social proof and storytelling move people to actionRESOURCES & LINKS:The Art of Storytelling - Access the standalone module pulled from Jen’s signature programThe Iconic Capsule – Get weekly insights and strategy straight from JenBecoming Iconic Magazine – Read the latest issue for more stories, features, and PR opportunitiesConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.IN THIS EPISODE, YOU’LL LEARN:Why likes and views are not the measure of a successful businessThe biggest mindset shift Jen made after losing her social media followingHow CEOs create content for conversion, not cloutWhat it really means to treat your marketing like a legacyThe truth about going viral and why it rarely leads to more clientsWhy emotional reactions are killing your consistencyHow a marketing calendar actually unlocks your creativityThe difference between trend-chasing and brand-buildingWhat 50 views can do when your message is clear and intentionalRESOURCES & LINKS:Funnel Mastery – Learn how to build a sales system that works with and without youThe Iconic Capsule – Jen’s signature newsletter for modern entrepreneursConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.IN THIS EPISODE, YOU’LL LEARN:What a funnel really is and why most entrepreneurs are building it backwardsHow to identify where visibility, engagement, or conversions are dropping offWhy strong, specific calls to action are essential to guide your audienceHow to nurture cold leads instead of rushing the saleThe importance of treating your free content like your best offerHow to audit your emails, sales pages, and offers for performanceWhy low-ticket offers can create high-impact momentumWhat launch fatigue really means and how to solve it for goodRESOURCES & LINKS:Funnel Mastery – Learn how to build a sales system that works with and without youThe Iconic Capsule – Jen’s signature newsletter for modern entrepreneursConnect with Jen:Read the magazine here: @iconicmagazine__Hang out with Jen here: @becomingiconicSee all your resources here: www.becomingiconic.coConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this potent episode of The Summer Edit, Jen Szpigiel takes you inside the anatomy of a high-converting offer suite, and why most entrepreneurs are doing it backwards. If you’ve been launching new offers every few weeks just to make ends meet, this is your wake-up call.Jen reveals the structure that has allowed her to generate multi-5 and multi-6 figure months for over 200 consecutive months without burnout, constant reinvention, or live launch chaos. From building your signature offer to pricing with integrity and creating a true client journey, this episode is your blueprint for building a business you can rest in.IN THIS EPISODE, YOU’LL LEARN:The three essential types of offers every business should haveWhy your signature offer is the most scalable and sustainable thing you can buildWhat most people get wrong about “high ticket” pricing (and what strategic pricing really means)The secret to guiding clients through your brand journey from entry to elevationWhy your messaging clarity (not your worth) is usually the reason your offer isn’t sellingHow to create outcome-based deliverables and an iconic buying experience that turns clients into superfansRESOURCES & LINKS:Masterpiece – Create your signature offer: Only $88B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and resultsConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co