The Iconic Podcast

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.IN THIS EPISODE, YOU’LL LEARN:What a funnel really is and why most entrepreneurs are building it backwardsHow to identify where visibility, engagement, or conversions are dropping offWhy strong, specific calls to action are essential to guide your audienceHow to nurture cold leads instead of rushing the saleThe importance of treating your free content like your best offerHow to audit your emails, sales pages, and offers for performanceWhy low-ticket offers can create high-impact momentumWhat launch fatigue really means and how to solve it for goodRESOURCES & LINKS:Funnel Mastery – Learn how to build a sales system that works with and without youThe Iconic Capsule – Jen’s signature newsletter for modern entrepreneursConnect with Jen:Read the magazine here: @iconicmagazine__Hang out with Jen here: @becomingiconicSee all your resources here: www.becomingiconic.coConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this potent episode of The Summer Edit, Jen Szpigiel takes you inside the anatomy of a high-converting offer suite, and why most entrepreneurs are doing it backwards. If you’ve been launching new offers every few weeks just to make ends meet, this is your wake-up call.Jen reveals the structure that has allowed her to generate multi-5 and multi-6 figure months for over 200 consecutive months without burnout, constant reinvention, or live launch chaos. From building your signature offer to pricing with integrity and creating a true client journey, this episode is your blueprint for building a business you can rest in.IN THIS EPISODE, YOU’LL LEARN:The three essential types of offers every business should haveWhy your signature offer is the most scalable and sustainable thing you can buildWhat most people get wrong about “high ticket” pricing (and what strategic pricing really means)The secret to guiding clients through your brand journey from entry to elevationWhy your messaging clarity (not your worth) is usually the reason your offer isn’t sellingHow to create outcome-based deliverables and an iconic buying experience that turns clients into superfansRESOURCES & LINKS:Masterpiece – Create your signature offer: Only $88B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and resultsConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

This week on The Summer Edit, Jen Szpigiel reveals the four foundational V’s of branding, a framework she’s used over 25 years to build successful, standout brands across multiple industries. If you’ve ever wondered why your beautiful branding isn’t translating into real results, this episode uncovers the missing pieces.More than just pretty visuals, a powerful brand is built on vibe, voice, visibility, and visuals and when those align, your business becomes magnetic. Jen breaks down each of these and shows you how to audit and align your brand this week for tangible growth.IN THIS EPISODE, YOU’LL LEARN:Why beautiful branding isn’t enough if there’s no substance behind itThe true meaning of vibe and how your energy, tone, and leadership style shape your brand’s presenceHow to master your voice and messaging so people actually feel and follow youThe importance of visibility across multiple platforms, not just InstagramWhat to do if your visuals and messaging feel disconnectedWhy branding and marketing must come before sales, not afterLearn more about ArticulateConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

Welcome to The Summer Edit, a fresh, bite-sized solo series designed to spark momentum in your business this season. In this kickoff episode, Jen Szpigiel brings the heat with a potent download on a question so many women are quietly asking: “Why isn’t this working?”She pulls back the curtain on the hidden reasons your business may feel stalled, despite all the effort you’re pouring in. If you’ve been grinding with little to show for it, this episode will meet you where you are, with compassion, clarity, and a plan.IN THIS EPISODE, YOU’LL LEARN:The real reason output ≠ results and why you must shift from activity to outcomeHow vague offers and reactive marketing could be keeping you stuckWhy more effort doesn’t mean more results, and what to focus on insteadThe energetic and strategic power of building a business you can rest inThe secret behind a client’s 6-figure quarter, without a live launchThree things you can implement today to move the needleACTION STEPS:Shift from output to outcomeReflect on whether your activity is tied to intentional strategy or if you’re just doing more to feel more.Clarify your offer suiteEliminate vague or redundant offers and identify your bullseye: your signature, transformational offer.Lead instead of reactMap your messaging, marketing, and offers from a place of clarity and rhythm not last-minute survival.RESOURCES & LINKS:Masterpiece – Create your signature offer: Only $88Funnel Mastery – Build your sales ecosystem from scratch: Join nowB Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and resultsConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.IN THIS CONVERSATION, YOU’LL HEAR:Why profit doesn’t equal cash (and what actually does)How to make strategic investments without overspending on projected incomeChristine’s honest take on debt, scaling, and spending in uncertain economiesWhat it really means to be an empowered, wealthy woman in businessThe three biggest financial mistakes entrepreneurs are making right nowWhy pairing energetics + financial literacy is the new leadershipConnect with Christine:Follow Christine on Instagram: @goodmeasurefinanceConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this solo episode, Jen opens her heart and wisdom to share a deeply impactful conversation originally recorded for her private B Lounge community but felt too important not to share with the world.Drawing from 19 years of business and leadership, Jen walks you through what self-sabotage really is, why it shows up, and how to lead yourself through it with grace, integrity, and discipline. This episode is for every visionary woman who desires a life and business that takes her breath away and is ready to hold herself through the inevitable hard parts too.Inside This Episode:Why self-sabotage isn’t something to get rid of but something to understand and move throughHow to identify your own sabotage patterns and what they’re really protectingThe power of honoring your emotions without abandoning your commitmentsJen’s personal 24-hour rule (and how it’s created 200 consecutive months of success)A reframe on grit, hustle, and why discomfort is not a red flag—it’s part of becoming iconicThe single piece of advice that will change the way you lead your business foreverConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this deeply honest and inspiring episode, Jen is joined by the award-winning PR maven and multi-business mama, Cris Gordon, to have the conversation so many women are craving…what does it really look like to grow a thriving business and a thriving family at the same time?Both moms of four, Jen and Cris peel back the curtain on the myth of balance, what it means to build wealth and legacy as mothers, and how motherhood can become the ultimate superpower and not a barrier to ambition. Cris also shares the powerful inspiration behind her first children’s book, Adventures of Mommy Marvelous, and how it opens up meaningful conversations between working moms and their kids.On Today’s Show:Why work-life balance is a myth and what to aim for insteadThe guilt, identity shifts, and trade-offs that come with motherhood and ambitionHow to stop hiding your work from your kids and invite them into the missionNavigating micro-judgments and redefining what it means to be a “supermom”Building wealth, raising good humans, and creating impact without apologyThe inspiration behind Adventures of Mommy Marvelous and why every mom should have this bookConnect with Cris:Follow Cris on Instagram: @crisgordonprLearn more about The Hive by CB and CB Communications:www.cbeecommunications.comConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this episode, Jen shares the potent teachings from her recent Soul Circle gathering, offering a reality check for anyone spiraling in self-doubt, burnout, or emotional overwhelm. With nearly two decades of entrepreneurial experience, Jen uncovers the four core cracks in belief that sabotage our success and gives you tangible tools to identify and mend them. If you’ve been craving momentum but stuck in your feelings, this is the medicine.This isn’t about bypassing emotion, it’s about learning how to move through it with grace, discipline, and power. If you’re ready to stop waiting to believe in yourself and start showing up like the CEO you are, this one is required listening.On Today’s Episode:The four cracks in belief that derail momentum — and how to spot themThe difference between feeling your emotions and letting them rule your lifeA deeply personal story of betrayal and how she reclaimed her powerThe vital role of discernment, especially for women in businessWhy your brand, community, and inner dialogue must align for growthJoin the Soul Circle ExperienceConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

This episode is a soulful journey into what it really means to design a life that reflects your deepest truth. Jen welcomes transformational life design coach Ameera Virani to the podcast, a woman who embodies grace, courage, and radical alignment. Ameera shares her powerful personal story of love, loss, entrepreneurship, and rebirth, and invites you into the empowering practice of pausing, listening to your soul, and taking brave action before you feel “ready.”Whether you’re navigating a pivot, feeling the pull of something more, or wondering if it’s too late to start again, this conversation is your permission slip to come home to yourself and follow what feels true.On Today’s Episode:How Ameera’s journey through grief and burnout became the soil for transformationWhat “life design” really means—and how to start nowThe power of reflection, pause, and intuitive leadershipWhy it’s never too late to choose a new directionThe importance of building yourself while building your businessHow to align your calendar and decisions with your truest desiresAmeera’s bold decision to choose mentorship that felt right and what happened nextConnect with Ameera:Website: www.ameeravirani.comInstagram: @ameera.viraniConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

Not every client will be a dream client and that’s okay. In this raw and honest episode, Jen shares the three biggest lessons she’s learned from working with misaligned, difficult, and even disrespectful clients over the years. Whether you’re in the thick of a challenging client relationship or want to prepare yourself for future leadership moments, this conversation is a must-listen.You’ll walk away with tools to reclaim your power, protect your peace, and create space for the clients who feel like an answer to prayer.On Today’s Episode:Why people-pleasing and “proving your worth” can silently sabotage your leadershipThe danger of tolerating clients just because you need the incomeHow to stop betraying your own boundaries in the name of serviceThe powerful shift that happens when you release a misaligned client—and what comes nextWhy your personal peace is priceless and how to lead yourself with grace when things get messyConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co