The Summer Edit - The Invisible Brand Problem

This week on The Summer Edit, Jen Szpigiel reveals the four foundational V’s of branding, a framework she’s used over 25 years to build successful, standout brands across multiple industries. If you’ve ever wondered why your beautiful branding isn’t translating into real results, this episode uncovers the missing pieces.

More than just pretty visuals, a powerful brand is built on vibe, voice, visibility, and visuals and when those align, your business becomes magnetic. Jen breaks down each of these and shows you how to audit and align your brand this week for tangible growth.

IN THIS EPISODE, YOU’LL LEARN:

• Why beautiful branding isn’t enough if there’s no substance behind it
• The true meaning of vibe and how your energy, tone, and leadership style shape your brand’s presence
• How to master your voice and messaging so people actually feel and follow you
• The importance of visibility across multiple platforms, not just Instagram
• What to do if your visuals and messaging feel disconnected
• Why branding and marketing must come before sales, not after

Learn more about Articulate

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co