The Iconic Podcast

The online business space is shifting, and the way we market ourselves and our brands must evolve with it. In this solo episode, Jen dives deep into what’s no longer working in personal branding and marketing, the outdated strategies that are repelling audiences, and what it actually takes to grow a thriving, sustainable brand in 2025.This is a call to action for leaders and entrepreneurs who want to stand out, build genuine connections, and lead with impact—without falling into the trap of me-centric, hype-driven marketing.In this episode, we cover:The problem with "Look at me" marketing and why it’s no longer effectiveWhy service-based storytelling is the most powerful way to grow your brandThe rise of AI-generated content and how to stand out in a saturated marketWhy face-to-camera content is essential for connection and credibilityThe power of podcasting and how it has generated over $2M in revenueThe email marketing glow-up that quadrupled sales (and how to do the same)The future of authentic brand leadership and what it means to truly serveConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

Allyson Byrd returns for her third appearance on The Iconic Podcast, and this conversation is nothing short of transformative. A mentor, mirror, and guide for so many, Allyson brings her profound wisdom on Trillion Dollar Consciousness—a way of being that expands beyond financial wealth into energetic, emotional, and spiritual prosperity.Today on the Show:What it means to embody trillion dollar consciousness and why it’s essential for founders.The power of grief and gain—learning to hold both expansion and loss simultaneously.How our intuition is greater than a Harvard MBA and how to trust it fully.The untold truth about success: why we must budget for disappointment as much as celebration.Allyson’s deeply personal story of love, loss, and conscious uncoupling, and what it taught her about leadership, surrender, and self-trust.The energy of money, joy, and longevity—and how we can expand our ability to receive at every level.Connect with Allyson Byrd:Instagram: @iamallysonbyrdWebsite: www.allysonbyrd.com/Connect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

This week on The Iconic Podcast, I’m joined by an absolute powerhouse, Andrea Crowder—CEO, visionary, and the incredible mind behind More Alive. But beyond her brilliance in business, Andrea has become a fast friend and one of the most impactful voices in my world.In this deeply insightful episode, we talk about pleasure over pressure—a philosophy that Andrea has embodied in her own life and business. She shares how making the decision to no longer take a penny from pressure and instead operate from pleasure skyrocketed her business by 300% in just 12 months. We break down what it really means to create a business that feels energy-rich, expansive, and deeply fulfilling rather than one built on hustle, force, and fear.On Today’s Episode:The moment Andrea decided to stop building her business from pressure and how it changed everythingWhy the fastest way to scale is by eliminating stress and operating from pleasureThe difference between hunger and starvation in business—and how to move from scarcity to sustainable growthHow to make decisions from an energy-rich place and why your intuition plays a critical roleNavigating challenging clients—how to discern between misalignment vs. an opportunity for leadership growthWhy truth creates authority and how authenticity, not hype, builds lasting successThe importance of weeding the garden—removing what no longer serves you to create space for aligned successAndrea also drops some powerful wisdom on why suffering has been glorified in the online business world—and how to shift out of that paradigm to create real, sustainable, and deeply fulfilling success.If you’ve ever felt the weight of proving yourself, hustling harder, or chasing success at the cost of your well-being, this episode is your permission slip to do things differently.🔗 Connect with Andrea CrowderInstagram: @love_andreacrowderMore Alive: www.andreacrowder.comConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this heartfelt and raw solo episode of Iconic Podcast, Jen shares an unfiltered look at what it means to push through tough days in entrepreneurship. From sitting in her daughter’s room with patchy Wi-Fi to reflecting on some of the most pivotal moments in her journey, this episode is a reminder to reconnect with your “why” when the road feels hard.Today on the Show:The reality of tough days in business and how to face them with grace.Why chasing numbers and metrics is not the path to sustainable success.Her personal milestones, including hitting her first $10K month, buying her dream car, and keeping her home post-divorce.The importance of dreaming bigger after achieving a goal.How entrepreneurship is not just about income but about creating breathtaking memories and legacy moments.The mindset shifts required to lead through the highs and lows of business.Connect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

This week on the Iconic Podcast, we’re thrilled to welcome Nicole Doran, co-founder and founding partner of PUR-FORM. Nicole's inspiring journey of overcoming personal health challenges, including PCOS and hypothyroidism, led her to a deep exploration of holistic health and functional medicine. From transforming her own well-being to co-creating a revolutionary wellness center, Nicole shares the story behind PUR-FORM—a space dedicated to regenerative medicine, functional wellness, and transformative health solutions.Today on the Show:Nicole’s personal journey with PCOS and the challenges she faced as a teenager.The importance of bio-individuality and learning to tune into your body’s unique needs.How holistic health and functional medicine inspired the creation of PUR-FORM.The incredible benefits of regenerative medicine, including stem cell therapy and PRP.Insights into leadership, teamwork, and building trust in a growing business.Lessons learned while acquiring and scaling a healthcare company.What’s next for PUR-FORM, from cutting-edge treatments to expanding telemedicine.Connect with Nicole Doran:PUR-FORM Health Instagram: @PurformhealthNicole’s Instagram: @nicolejdoranConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

This week’s ICONIC podcast features the incomparable Coach Carey, a 3-time certified life coach, keynote speaker, corporate wellness facilitator, and diversity and inclusion consultant. Join host Jen Spiegel as she dives into Coach Carey’s journey, from her beginnings in the coaching industry to becoming an iconic voice of authenticity, self-love, and service.Coach Carey shares wisdom on the evolution of the coaching industry, the importance of values and integrity, and her personal philosophy of leading a heart-centered life. Packed with practical advice and powerful takeaways, this episode will leave you inspired to reflect, reset, and redefine your own measure of success in 2025.Today on the Show:Coach Carey’s journey into life coaching and her perspective on the value of certifications.Why starting with a service-first mindset is crucial for long-term success.How the coaching industry has evolved and the importance of staying grounded in integrity.Practical ways to cultivate self-love and confidence through intentional practices.The power of creating space for expansion and how stillness can spark creativity.Redefining success on your own terms and the importance of living a values-centered life.Connect with Coach Carey:Instagram: @coach.carey Website: www.careycoach.comConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this soul-stirring episode, Jen sits down with Monica Yates, a powerhouse in feminine energy and healing, to discuss the complexities of being a modern woman. Together, they unpack the nuances of relationships, leadership, and navigating the interplay between masculine and feminine energies in today’s world. Monica shares her insights on healing trauma, the societal devaluation of feminine roles, and finding harmony as a breadwinner without losing your sense of self. This conversation is a heartfelt exploration of self-discovery, love, and embracing your multidimensional identity.Today on the Show:How trauma impacts feminine energy, hormonal health, and relationships.The role of resentment in revealing unmet desires and paths to healing.Why unconditional love is essential for sustaining partnerships and personal growth.Practical strategies for balancing feminine creativity with masculine responsibility.The importance of valuing feminine roles like nurturing, connection, and homemaking.Tips for fostering clear communication and collaboration in relationships.The power of embracing evolving dreams and desires as a natural part of life.How to honor your multidimensional identity and seek support without guilt.Connect with Monica Yates:Instagram: @MonicaYatesHealthPodcast: Feminine as F*ckWebsite: MonicaYatesHealth.comConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this empowering episode, Jen shares her insights and practical strategies on how to scale a six-figure business in one year. Drawing from her 19 years of experience, she delivers tangible advice and wisdom designed to inspire action, confidence, and vision. Whether you’re building your first business or refining your approach, this episode is packed with golden nuggets for scaling and sustaining success in 2025 and beyond.Today on the Show:How to build unshakable confidence and personal belief for business success.The importance of mentorship and investing in your growth early on.Why a clear, focused signature offer is essential to scaling.Tactical strategies for creating visibility and attracting new clients.How to build a sustainable business with a long-term vision.Key Takeaways:Confidence comes from action, not waiting for readiness.Visibility is critical—your current network isn’t enough for long-term growth.Focus on quality over quantity when attracting clients.Build your signature offer while involving your audience in its evolution.Treat your business as a legacy, not a short-term project.Connect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this insightful and empowering episode, Jen welcomes Amira de Vera, founder of Project 4 Public Relations and a leading expert in PR and visibility. They explore the essential role of PR in growing a personal brand, the art of pitching, and how to overcome the fear of self-promotion. Amira shares her journey from political science graduate to PR agency founder, offering practical advice on selling yourself authentically, crafting the perfect pitch, and following up effectively. If you’re ready to take your visibility and business to the next level, this episode is a must-listen.Today on the Show:Amira's journey to founding Project 4 Public Relations.The importance of PR and visibility for entrepreneurs.Why belief and advocacy are key to successful PR.How to confidently sell yourself and your personal brand.Step-by-step guide to crafting the perfect pitch.The importance of research and personalization in pitching.How to handle rejection and turn "no" into an opportunity.Best practices for subject lines and follow-ups.Why a strategic PR campaign can transform your business.Connect with Amira:Instagram: @amiradeveraConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co

In this empowering and deeply inspiring episode, Jen welcomes Kay, the CEO and founder of Vixen and Fox, a luxury lingerie brand consciously crafted in Europe and designed in Australia. Kay shares her remarkable journey of resilience, healing, and the creation of a brand that redefines elegance, sophistication, and feminine embodiment. They dive into the power of detail, self-worth, and the importance of wearing undergarments that align with the woman you desire to become.Kay also opens up about her harrowing experience of surviving human trafficking, the healing process that followed, and how she turned her trauma into a mission-driven business that uplifts and empowers women. This conversation is a testament to the strength of the human spirit, the importance of integrity in business, and the art of embracing one’s feminine essence.Today on the Show:Kay’s journey: From resilience to building Vixen and Fox.Why lingerie matters: How the first thing you put on influences your self-worth and embodiment.The power of detail: Crafting a customer experience that reflects luxury and care.Surviving human trafficking: Kay’s courageous story of healing and transformation.Feminine and masculine energy: Balancing independence with partnership.Entrepreneurial wisdom: How to build a brand with integrity, authenticity, and vision.Legacy over fast success: Why sustainability and purpose-driven business matter.The importance of embodiment practices: How lingerie can shift your energy and presence.Follow Kay and Vixen and Fox:Instagram: @_vixenandfoxWebsite: vixenandfox.com.auConnect with Jen: Read the magazine here: @iconicmagazine__ Hang out with Jen here: @becomingiconic See all your resources here: www.becomingiconic.co