StreamTime Sports

Robert Gottlieb, a sports media expert from Fox Sports, Jennifer Storms of NBC Universal, and Phil Cook from the WNBA dive into the dynamic world of innovative sports marketing. They discuss the modern fan's evolving profile and the challenges marketers face in engaging diverse audiences. The trio reveals how technology is reshaping marketing tactics and the impact of influencer partnerships. They also highlight the balance between keeping die-hard fans engaged while attracting newcomers, emphasizing the power of authenticity and strategic social media use.

SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, discuss the impact of big tech companies like Comcast, Amazon, and Disney on the sports media landscape. Topics include Comcast's hold on European sports, NBC's sports commitment on Peacock, Disney+ entering live sports in Scandinavia, and the repercussions of big tech investing in media rights on traditional broadcasters and fans.

Dev Sethi, a sports industry expert, delves into the athlete-driven media landscape and its booming economy. He discusses how platforms like TikTok and Instagram have transformed athletes into personal brands, directly engaging fans. The conversation also explores the impact of the NCAA's NIL policy on college athletes and the challenges traditional media faces in connecting with audiences. Sethi highlights the long-term implications for sports media as athletes leverage their influence and push for greater representation in the industry.

City Football Group's CMO Nuria Tarré discusses how Manchester City became a global brand while maintaining local spirit. Topics include fan engagement strategy for global clubs, City Studios' impact, adoption of new technologies, and balancing global brand with local fan base.

Lydia Fairfax, Founder of Triple Crown Consulting, joins the discussion on how streaming giants like Netflix, Amazon, and Apple are impacting the European sports market. Topics include Netflix's live sports ambitions, Amazon's acquisition shifts, YouTube's growth in Europe, and Apple's potential moves in European rights.

Carlo de Marchis joins the host to discuss NAB highlights and the impact of individual creators on sports investments. Topics include Disney's sports strategy, Caitlin Clark's influence, and the value of content creators like Dude Perfect.

StreamTime Sports host Nick Meacham discusses engaging Gen Z in sports media and marketing, highlighting strategies to capture their attention on platforms like TikTok. The podcast explores the challenges of cultivating fan loyalty, maximizing the impact of star athletes, and navigating the evolving landscape of sports marketing.

Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading. Talking points: Is the American sports market moving from subscription to advertising-based models? - (4:04) What does piracy tell us about fans and how can broadcasters mitigate associated losses? - (8:25) Will others look to replicate MLS and Apple’s single media partner approach? - (16:57) Seth Bacon on year one and beyond with Apple - (31:17)

In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union. Talking points: Who is the European Broadcast Union and who do they work with? – (6:06) Why did the EBU decide to launch its own Eurovision Sport OTT service ? – (19:10) How will Eurovision Sport be monetised? – (33:23) What is the future role of free-to-air in sports? – (36:59)

The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with StreamTime Sports host Nick Meacham, as well as explaining how Fubo is continuing to grow in such a competitive market. How has Fubo continued to grow in the face of industry doubts? - (3:34) Why does the joint venture hurt both the sports ecosystem and the fans? - (8:24) What’s right the balance between subscription and ad monetisation models? - (18:19) Will the value of American sports rights reflect the downturn seen in Europe? - (19:48) What role do regional sports networks play on Fubo? - (21:35)