StreamTime Sports

Lydia Fairfax, Founder of Triple Crown Consulting, joins the discussion on how streaming giants like Netflix, Amazon, and Apple are impacting the European sports market. Topics include Netflix's live sports ambitions, Amazon's acquisition shifts, YouTube's growth in Europe, and Apple's potential moves in European rights.

Carlo de Marchis joins the host to discuss NAB highlights and the impact of individual creators on sports investments. Topics include Disney's sports strategy, Caitlin Clark's influence, and the value of content creators like Dude Perfect.

StreamTime Sports host Nick Meacham discusses engaging Gen Z in sports media and marketing, highlighting strategies to capture their attention on platforms like TikTok. The podcast explores the challenges of cultivating fan loyalty, maximizing the impact of star athletes, and navigating the evolving landscape of sports marketing.

Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading. Talking points: Is the American sports market moving from subscription to advertising-based models? - (4:04) What does piracy tell us about fans and how can broadcasters mitigate associated losses? - (8:25) Will others look to replicate MLS and Apple’s single media partner approach? - (16:57) Seth Bacon on year one and beyond with Apple - (31:17)

In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union. Talking points: Who is the European Broadcast Union and who do they work with? – (6:06) Why did the EBU decide to launch its own Eurovision Sport OTT service ? – (19:10) How will Eurovision Sport be monetised? – (33:23) What is the future role of free-to-air in sports? – (36:59)

The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with StreamTime Sports host Nick Meacham, as well as explaining how Fubo is continuing to grow in such a competitive market. How has Fubo continued to grow in the face of industry doubts? - (3:34) Why does the joint venture hurt both the sports ecosystem and the fans? - (8:24) What’s right the balance between subscription and ad monetisation models? - (18:19) Will the value of American sports rights reflect the downturn seen in Europe? - (19:48) What role do regional sports networks play on Fubo? - (21:35)

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC. Talking points: How much exposure does UGC create for leagues, teams, and athletes? How can rights holders monetise UGC? Do highlights help or hurt live sports value? What challenges do social media platforms and UGC present for piracy? Why UGC is perfect for brand partnerships in sports?  

Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of going direct to consumer. Talking Points: How to measure the lifetime value of fans? – (3:40) How can clubs overcome the challenge with the lack of live rights? – (12:00) What are the barriers holding the industry back from direct to consumer? – (21:38) What role does sponsorship play within direct to consumer? – (25:04) Which is more valuable to sponsors, a club’s brand or a club’s fans? – (37:36)

The launch of the Apple Sports app signals the global technology giant's intent to take a larger stake in the fan's digital ecosystem. StreamTime Sports host Nick Meacham is joined by SportsPro technology editor Steve McCaskill to discuss the significance of this move, as well as a few other news items in the sports media space. Talking points: How significant is the launch of Apple Sports? - (7:04) What legal action is Fubo taking against ESPN, Fox, and Warner Bros Discovery? – (31:27) Why is the CW shifting into sports? - (42:08) Is putting the FA Cup behind TNT Sport’s paywall in the UK the right decision? - (50:08)

The Dyn Media streaming platform launched in Germany in the summer of 2023 with a unique offering of popular, but second-tier, sports. Backed by the Axel Springer publishing house, it is the digital home of handball, domestic basketball, volleyball, table tennis and hockey. Here, the platform's CEO Andreas Heyden talks to StreamTime host Nick Meacham about Dyn's journey so far. Talking Points: How and why Dyn was set up (4:16) The technology that makes the economics work (14:11) Distribution and monetisation models (20:11) How are fans using Dyn? (28:47) The role of social media (37:09) Unique challenges of the German market (40:52)