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StreamTime Sports
The evolution of the Champions League and why Amazon wants to stream it
Oct 2, 2024
In this engaging discussion, Steve McCaskill, a technology editor, unpacks the fascinating evolution of the Champions League since its inception in the 1950s and how broadcasting has changed the game. Alex Green, Sports MD at Amazon Prime Video, shares insights on why the Champions League is a key target for streaming services. The conversation dives into how tech advancements and branding have transformed viewer engagement, and what it means for the future of football broadcasting, particularly with the rise of digital platforms.
01:04:34
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Quick takeaways
- The Champions League evolved from a post-war integration symbol to a lucrative sports asset shaped by commercialization and broadcasting rights.
- The increasing integration of artificial intelligence in sports reflects a dichotomy of confidence among organizations, signaling growth opportunities for those new to the technology.
Deep dives
In-Person Moments at London Stadium
Visiting the London Stadium, home of the West Ham United Hammers, provided a unique experience for the trio of hosts. They collectively enjoyed the environment, notably the blend of football fans and ABBA concertgoers, which highlighted the diverse culture of the area. This juxtaposition of audiences is indicative of the vibrant social scene surrounding the stadium. The historical significance of the venue, including its ties to the London 2012 Olympics, added to their appreciation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode