The evolution of the Champions League and why Amazon wants to stream it
StreamTime Sports
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Evolution of the Champions League and Football Broadcasting
This chapter explores the transformation of the Champions League, focusing on its expanded format and historical origins since 1955. It highlights the evolution of football broadcasting, discussing the impact of technological advancements and globalization on viewer engagement. The conversation also emphasizes the commercialization of football and the strategic branding strategies that transformed the Champions League into a global phenomenon.
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