In this engaging discussion, Steve McCaskill, a technology editor, unpacks the fascinating evolution of the Champions League since its inception in the 1950s and how broadcasting has changed the game. Alex Green, Sports MD at Amazon Prime Video, shares insights on why the Champions League is a key target for streaming services. The conversation dives into how tech advancements and branding have transformed viewer engagement, and what it means for the future of football broadcasting, particularly with the rise of digital platforms.