After a decade-long absence due to ongoing NIL litigation, EA Sports is finally releasing the latest edition of its college football simulation game. StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by SportsPro technology editor Steve McCaskill to discuss the role video games play in sports media. The trio also discuss how other major rights holders such as Fifa, Wimbledon and the NBA are approaching video games.

Key Points:

• What are the business implications of video game licensing?
• Why did Fifa end its relationship with EA Sports?
• Can video games successfully help develop younger fans?
• What impact can esports leagues have?
• What can teams, leagues, and broadcasters learn from video game streaming platforms?