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StreamTime Sports
The future of sports advertising
Jun 5, 2024
Paul Gleb, a former senior director at Bayer with a wealth of knowledge in sports marketing, joins Scott Young, co-founder of Transmit Live, who specializes in live sports technology. They dive into the evolving landscape of sports advertising in the streaming era. Topics include how ad-supported streaming can enhance subscription models and why live sports remains a premier advertising venue. They discuss the power of premium moments, the challenges of new media rights, and how technology can help brands—both big and small—maximize their advertising impact.
46:55
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Quick takeaways
- Advancements in advertising technology enable targeted ads during live sports, enhancing viewer engagement through personalized experiences and strategic placements.
- Ad-supported streaming models allow brands to access new audiences and diversify revenue streams while integrating advertising seamlessly into the viewing experience.
Deep dives
The Evolution of Ad Technology in Sports Streaming
The podcast highlights the significant advancements in advertising technology within the realm of sports streaming, particularly since the early 2000s. Previously, the industry focused primarily on ensuring streaming reliability while employing traditional ad insertion methods akin to television. As technology has stabilized, there is now an emphasis on enhancing the viewer experience through innovative ad formats and targeted advertising. This shift is crucial as media rights costs rise, prompting the need for effective monetization strategies that do not detract from audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode