As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior director at Bayer, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising.
Key points:
- How can ad-supported streaming complement subscription models?
- Why is live sports still the top destination for advertising?
- How can technology help small brands maximise their returns?
- What are the new opportunities streaming presents for media buying?
- What impact does ad technology have on the consumer?
