Paul Gleb, a former senior director at Bayer with a wealth of knowledge in sports marketing, joins Scott Young, co-founder of Transmit Live, who specializes in live sports technology. They dive into the evolving landscape of sports advertising in the streaming era. Topics include how ad-supported streaming can enhance subscription models and why live sports remains a premier advertising venue. They discuss the power of premium moments, the challenges of new media rights, and how technology can help brands—both big and small—maximize their advertising impact.