

StreamTime Sports
SportsPro
A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
Episodes
Mentioned books

Dec 25, 2024 • 1h 2min
UFC to Netflix? European Super League? Bold predictions for 2025
The discussion dives into the changing landscape of sports media, questioning if the NBA's broadcast deal marks a peak in growth. Bold predictions for 2025 highlight the impact of big tech giants like Netflix and Amazon in sports broadcasting. They debate the future of European football amid financial struggles and the controversial European Super League. Spectator behavior and the role of alcohol in sports culture also come under scrutiny. Expect surprises in sports streaming as platforms adapt to shifting viewer preferences.

Dec 18, 2024 • 57min
DAZN’s billion-dollar bet on FIFA
DAZN has struck a groundbreaking $1 billion deal for FIFA's 2025 Club World Cup, raising questions about its feasibility. The hosts delve into recent media rights shifts in the Bundesliga and Premier League, exploring fan engagement and broadcasting challenges. Sky Sports is set to double down on the World Darts Championship thanks to rising stars like Luke Littler. Additionally, YouTube is revolutionizing women's football by enhancing visibility and attracting younger audiences.

Dec 11, 2024 • 1h 2min
Netflix, DAZN, Warner Bros Discovery and the future of sports advertising
Live sports is one of the last appointment viewing programmes that exist for advertisers, so how can streaming platforms can take advantage? StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss this, while we also hear from DAZN, EA Sports, and Transmit on new advertising formats and opportunities for sports.
Key points:
Why are traditionally subscription based businesses like Netflix and DAZN moving to ad-supported models?
Why is sports still the best opportunity for advertisers?
How can ad-supported services co-exist with subscriptions models and compliment each other?
How are new ad formats helping to drive engagement and conversions?
What role does technology and data play helping brands to advertise through sports streaming?

Dec 4, 2024 • 48min
Is ‘Premflix’ why the Premier League is breaking up with IMG?
Steve McCaskill, Technology Editor at SportsPro, dives into the Premier League's surprising split from IMG, exploring the shift towards in-house content management. He discusses the potential rise of direct-to-consumer models and how 'Premflix' could redefine fan engagement. The conversation also touches on financial strategies tied to new broadcasting deals and the impact of streaming platforms like Netflix on live sports. McCaskill offers insights into the evolving landscape of sports media and its implications for leagues globally.

Nov 27, 2024 • 41min
The disruptor conversation: Shaking up sports media
Eduard Scott, Chief Operations and Competitions Officer at Kings League, and Yannick Ramcke, General Manager of OTT at OneFootball, dive into the evolving world of sports media. They discuss the disruptive impact of technology and innovation on fan engagement, emphasizing the shift from traditional formats to interactive content. Scott shares insights on the unique approach of Kings League, while Ramcke highlights OneFootball's transformation into a comprehensive digital platform. Their conversation reveals the exciting future of sports streaming and the necessity of adapting to fan demands.

Nov 20, 2024 • 54min
When will we know if DAZN got a bargain or overpaid for NFL Game Pass?
Steve McCaskill, Technology Editor at SportsPro, dives into the dynamic world of sports media. He unpacks why DAZN is adding costs for the NFL and National League content, shedding light on the shifting landscape of broadcasting. The discussion highlights F1's uneven growth in the U.S. and why the Professional Triathlon Organization's strategies could become a blueprint for other sports. Plus, McCaskill contemplates Amazon's renewed investment in sports rights, emphasizing the changing tactics in an ever-evolving market.

Nov 13, 2024 • 58min
Heartbreak, secret passages, and media rights deals
In Monaco every year the likes of the NFL, Premier League and the NBA, get together with all of the major broadcasters at Sportel to work on the deals that shape the media industry. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by technology editor Steve McCaskill as he shares his insights from this year’s event.
Key talking points
- What are the biggest whispers regarding the future of sports media values
- Why Javier Tebas and LaLiga believe big tech is responsible for piracy
- What to make of Two Circles continued growth with acquisition of Spring Media
- Why the sports media industry is paying more attention to technology and innovation
- Can rugby be a needle moving piece for Premier Sports

Nov 6, 2024 • 47min
Do sports need public broadcasters? And has the NFL gone too far?
Rumours of the NFL considering a new season-long international series TV package has StreamTime Sports co-hosts Nick Meacham and Chris Stone wondering how much more splicing the league can do to its broadcast rights. There's also time cover some breaking sports media news across Sky Sports, Tour de France, Netflix, Turner Sports and LaLiga.
Key points:
Is the NFL hosting 18 international games worth it to have a new $1B TV package?
Should the NFL be prioritising reach or revenue in non-US markets?
Does it matter that the Tour de France and T20 Cricket are leaving free-to-air TV in the UK?
Can Netflix’s Sprint position superstars like Noah Lyles and Sha'Carri Richardson to keep athletics relevant between Olympic Games?
Is Turner Sports interested in the Unrivalved 3x3 league or simply settling after losing the NBA?
Can Free Live Sports FAST channel launches provide a lifeline for challenger sports?

Oct 29, 2024 • 50min
What do the IOC, TikTok, NFL, and EA Sports have in common?
Regardless of size or type of organisation the sports media ecosystem is rapidly evolving. On this episode of StreamTime Sports co-host Nick Meacham and Chris Stone discuss the industry's biggest challenges and hottest topics in advance of SportsPro Madrid.
Listeners of StreamTime Sports can receive a 30% discount for a pass to SportsPro Madid using the code STREAMTIME30 at checkout.

Oct 23, 2024 • 45min
Is it piracy if no one is broadcasting?
From determining who has the greatest responsibility in stopping sports piracy to whether or not something actually is IP theft, StreamTime Sports host Chris Stone debates SportsPro technology editor Steve McCaskill. The pair also discuss the launch of FloCollege, a European Super Bowl, UFC’s next broadcast deal, and Fubo TV’s partnership with the Athletic.
Key points:
Why the launch of FloCollege is meaningful for the US Sports market
What should fans and sports do when there are no legal broadcast partners?
Who is most responsible for piracy – rights holders, broadcasters, law enforcement, or fans?
Does it make sense for the NFL to have a full slate of morning games on Sunday?
Have we reached a saturation point for the NFL?
Would Netflix strike a deal with the UFC given its relationship with WWE?
Is Fubo TV and The Athletic’s partnership a good pairing?


