StreamTime Sports

With Formula 1 rumoured to be heading to Netflix and NASCAR's $7.7 billion broadcast deal, the motorsports industry looks to be making huge strides. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Cian Brittle, co-host of the Mics Out podcast and SportsPro's resident motorsports writer. The trio discusses the latest news and trends in motorsports and media.Key Talking Points:Why ESPN is prepared to walk away from Formula 1Will Netflix continue to change sports streaming by acquiring Formula 1?How NASCAR's new lucrative broadcast deal will impact fansCan NASCAR expand beyond the US market?How Fox Sports is elevating IndyCarCan Liberty Media do for MotoGP what it did for Formula 1? 

Leading sports leagues are cutting ties with traditional broadcasters as streaming platforms reshape the media landscape. The discussion covers why these leagues are making the shift, including the potential for a Premier League D2C platform. Insights into Formula One's search for a new U.S. media partner highlight the sport’s strategic priorities. DAZN's ambitious plans for basketball and the ongoing challenges of sports piracy are also explored, making it clear that the future of sports media is anything but predictable.

In this discussion, Scott Young, Co-founder of Transmit, and Jamie Dorfman, SVP of Media Innovation at MediaHub, dive into the evolving landscape of sports advertising. They highlight how technology is reshaping monetization, especially through in-game ads that resonate with fans. The guests explore the advantages of disruptive advertising strategies, the need for European markets to catch up, and the potential of dynamic ad insertions during key moments. The conversation offers insights into how innovative approaches can enhance viewer engagement and revenue in the digital streaming era.

Super Bowl LIX broke viewership records, but was it true growth or clever distribution? StreamTime Sports co-hosts Nick Meacham and Chris Stone debate what the numbers really mean. The duo also break down the latest news including ESPN, Formula 1, Netflix, MLB, UEFA Champions League, and the NBA.Key Talking Points: What can we learn from Super Bowl LIX’s viewership How Disney+’s bundling of ESPN could reshape sports streaming Why Nextflix makes sense for Formula 1’s next broadcast deal Will Amazon be the new home of MLB Does UEFA’s move to Relevant Sports mean a shift towards America Can a well funded challenger league take on the NBA

Global soccer giants Manchester United and Bayern Munich are tapping into fan passion and unlocking new revenue streams through strategic e-commerce initiatives. On this episode of StreamTime Sports hosts Nick Meacham and Chris Stone are joined by guest Tarek Müller, co-founder of SCAYLE and Thomas Pyer, Director of Growth, to deep dive into the evolution of e-commerce and how large the opportunity is for sports properties.Key Talking PointsHow have purchasing habits changed and why has sports been slow to adopt e-commerce?What makes sports properties uniquely positioned for e-commerce success?How can sports grow to be seen as recognised lifestyle brands?Why is e-commerce the crucial link in building a thriving DTC ecosystem?How and why should sports break from the traditional licensing model?

New leagues like TGL Golf and the Kings League are shaking up traditional broadcasting models. The hosts dig into whether Unrivaled basketball's reliance on TNT is sustainable, and if TGL Golf can keep fans engaged long-term. They also weigh the European League of Football's risky shift to DAZN against DTC platforms. As Major League Volleyball gears up for its launch, the debate around its media strategy and the need for innovative coverage takes center stage, highlighting the challenge of securing lucrative media rights in a changing landscape.

Big tech and sports streaming giants continue to disrupt the sports media landscape, with Netflix, YouTube and DAZN all making moves in early 2025. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone unpack the latest headlines and what they mean for the industry. Key Topics: A deep dive into DAZN’s financial challenges and investors Why DAZN are looking to renegotiate with Ligue 1 Did Netflix’s live sports investment pay off? How YouTube’s new ad models are redefining sports monetisation Metaverse meets sport: The Australian Open's data driven media

The social media platform has received a 75 day extension to continue operations and seek a resolution in the US. On this episode of StreamTime Sports, co-hosts Chris Stone and Steve McCaskill discuss TikTok’s influence on the sports industry and dive into other breaking sports media news.   Key Points: TikTok's role in the sports media ecosystem The potential impact of losing TikTok Could other social media platforms fill the TikTok void? The clever strategy behind Bleacher Report’s partnership with the NFL Why Optus Sport is the latest Australian platform looking to pivot Saudi Arabia’s PIF and its next strategic move into sports through DAZN

ESPN, Fubo, Netflix, Amazon, DAZN, and the NFL dominated the news headlines over the holiday season. In the first StreamTime Sports episode of 2025, host Chris Stone is joined by technology editor Steve McCaskill to break down all of the biggest stories of the opening weeks of 2025. Key Talking Points: What caused the collapse of the Venu Sports joint venture between ESPN, Fox Sports, and Warner Bros Discovery? What Fubo’s merger with Hulu means for the sports streaming disruptor moving forward? Will Netflix’s successful NFL and WWE forays mean more live sports investment? What is next for the Premier League and Amazon as their deal ends? Why has DAZN acquired Foxtel in Australia? Can TGL drive interest from its successful debut? 

Wim Sveldens, Co-founder and CMO of Kiswe, shares insights on the evolution of OTT platforms in sports. He emphasizes how these platforms have shifted from a novelty to a necessity for fan engagement. The conversation covers strategic considerations for launching streaming services and the transformative impact of direct-to-consumer models. Sveldens also discusses challenges like technical integration and the importance of understanding audience needs for tailored content. Plus, he highlights innovative advertising strategies that enhance fan interaction and drive revenue.