StreamTime Sports Disrupting the advertising model: How tech and in-game ads are transforming sports
Feb 26, 2025
In this discussion, Scott Young, Co-founder of Transmit, and Jamie Dorfman, SVP of Media Innovation at MediaHub, dive into the evolving landscape of sports advertising. They highlight how technology is reshaping monetization, especially through in-game ads that resonate with fans. The guests explore the advantages of disruptive advertising strategies, the need for European markets to catch up, and the potential of dynamic ad insertions during key moments. The conversation offers insights into how innovative approaches can enhance viewer engagement and revenue in the digital streaming era.
AI Snips
Chapters
Transcript
Episode notes
Sports Advertising's Untapped Potential
- Sports advertising offers a valuable opportunity due to high demand and engaged audiences.
- Advancements in advertising technology are making sports advertising more flexible and viewer-friendly.
Live Sports and Brand Appeal
- Brands are drawn to live sports due to the massive audience reach and unique opportunities for engagement.
- Finding creative ad formats and exploring new sports offer ways to stand out from traditional advertising.
Streaming Platforms and Advertising
- Streaming platforms are increasingly embracing advertising opportunities within their ecosystems.
- This shift allows them to unlock new revenue streams and engage with wider audiences.