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StreamTime Sports

Disrupting the advertising model: How tech and in-game ads are transforming sports

Feb 26, 2025
In this discussion, Scott Young, Co-founder of Transmit, and Jamie Dorfman, SVP of Media Innovation at MediaHub, dive into the evolving landscape of sports advertising. They highlight how technology is reshaping monetization, especially through in-game ads that resonate with fans. The guests explore the advantages of disruptive advertising strategies, the need for European markets to catch up, and the potential of dynamic ad insertions during key moments. The conversation offers insights into how innovative approaches can enhance viewer engagement and revenue in the digital streaming era.
48:36

Podcast summary created with Snipd AI

Quick takeaways

  • The traditional advertising model in sports is evolving due to technological advancements that allow dynamic ad insertions during key moments.
  • Fans, particularly younger demographics, are increasingly receptive to integrated in-game advertisements that enhance the live sports viewing experience.

Deep dives

Super Bowl Reflections and Predictions

The Super Bowl generates significant speculation and excitement, particularly regarding team compositions and player performances. The Eagles were highlighted as having a talented roster, yet the importance of facing the reigning champions was acknowledged, emphasizing the uncertainty inherent in predictions. Time zone differences pose challenges for fans, complicating viewing experiences, particularly for international audiences. This raises interesting considerations about the Super Bowl's scheduling and the possibility of hosting the event in Europe, potentially altering kickoff times to accommodate various time zones.

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