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15min chapter
Disrupting the advertising model: How tech and in-game ads are transforming sports
StreamTime Sports
Evolving Sports Advertising Strategies
This chapter examines the transformation of advertising within sports, focusing on the integration of ad timing and placement in streaming contexts. It highlights innovative approaches that align brand messages with emotional moments in live sports, enhancing viewer engagement. The discussion also explores the balance between traditional and disruptive advertising, while looking ahead to future monetization models and performance-driven strategies in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode