Scott Young

Scott Young, Co-founder and CPO of Transmit, dives into the evolving world of streaming and advertising. He explores how live sports stand out in CTV and elaborates on the recent YouTube TV-Disney controversy. The conversation highlights the role of AI in enhancing viewer experiences by detecting high-attention moments. Scott also discusses strategies for publishers to monetize effectively and the importance of adaptive creative in advertising. His insights into the future of streaming and the blending of traditional and digital platforms are both engaging and thought-provoking.

In this discussion, Scott Young, Co-founder of Transmit, and Jamie Dorfman, SVP of Media Innovation at MediaHub, dive into the evolving landscape of sports advertising. They highlight how technology is reshaping monetization, especially through in-game ads that resonate with fans. The guests explore the advantages of disruptive advertising strategies, the need for European markets to catch up, and the potential of dynamic ad insertions during key moments. The conversation offers insights into how innovative approaches can enhance viewer engagement and revenue in the digital streaming era.