AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
StreamTime Sports
Launching OTT: The Blueprint for Transforming Fan Engagement
Jan 8, 2025
Wim Sveldens, Co-founder and CMO of Kiswe, shares insights on the evolution of OTT platforms in sports. He emphasizes how these platforms have shifted from a novelty to a necessity for fan engagement. The conversation covers strategic considerations for launching streaming services and the transformative impact of direct-to-consumer models. Sveldens also discusses challenges like technical integration and the importance of understanding audience needs for tailored content. Plus, he highlights innovative advertising strategies that enhance fan interaction and drive revenue.
32:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- OTT platforms have evolved into essential media strategies for sports organizations, enhancing fan engagement through tailored, exclusive content delivery.
- Successful OTT launches require strategic audience understanding, flexible monetization options, and the integration of innovative technologies to boost fan interaction.
Deep dives
The Evolution of OTT Platforms in Sports
OTT platforms have transformed from a novel concept to a crucial aspect of media strategy for sports organizations. As the Sports Pro Madrid Summit highlights, OTT is no longer viewed as a standalone solution but rather as part of a broader media strategy that includes various outreach methods. This evolution reflects a significant shift in how organizations deliver content, where OTT platforms help enhance fans' access to exclusive content. However, there are still rights holders and broadcasters who have yet to develop their own OTT services, underscoring the potential growth opportunities in this area.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode