StreamTime Sports
Launching OTT: The Blueprint for Transforming Fan Engagement
Jan 8, 2025
Wim Sveldens, Co-founder and CMO of Kiswe, shares insights on the evolution of OTT platforms in sports. He emphasizes how these platforms have shifted from a novelty to a necessity for fan engagement. The conversation covers strategic considerations for launching streaming services and the transformative impact of direct-to-consumer models. Sveldens also discusses challenges like technical integration and the importance of understanding audience needs for tailored content. Plus, he highlights innovative advertising strategies that enhance fan interaction and drive revenue.
32:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- OTT platforms have evolved into essential media strategies for sports organizations, enhancing fan engagement through tailored, exclusive content delivery.
- Successful OTT launches require strategic audience understanding, flexible monetization options, and the integration of innovative technologies to boost fan interaction.
Deep dives
The Evolution of OTT Platforms in Sports
OTT platforms have transformed from a novel concept to a crucial aspect of media strategy for sports organizations. As the Sports Pro Madrid Summit highlights, OTT is no longer viewed as a standalone solution but rather as part of a broader media strategy that includes various outreach methods. This evolution reflects a significant shift in how organizations deliver content, where OTT platforms help enhance fans' access to exclusive content. However, there are still rights holders and broadcasters who have yet to develop their own OTT services, underscoring the potential growth opportunities in this area.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
