OTT Platforms: Bridging Fans and Football

This chapter explores the experiences of panelists in building over-the-top (OTT) platforms for sports fans, focusing on the challenges and successes faced in various regions, especially the MENA. It discusses the importance of understanding audience needs and innovative strategies for engaging fans through streaming services, while navigating broadcasting rules and monetization. Additionally, the chapter highlights the evolution of a flexible membership model tailored to diverse markets, emphasizing the shift from traditional broadcasting to a more dynamic, event-based pricing strategy.