Wim Sveldens, Co-founder and CMO of Kiswe, shares insights on the evolution of OTT platforms in sports. He emphasizes how these platforms have shifted from a novelty to a necessity for fan engagement. The conversation covers strategic considerations for launching streaming services and the transformative impact of direct-to-consumer models. Sveldens also discusses challenges like technical integration and the importance of understanding audience needs for tailored content. Plus, he highlights innovative advertising strategies that enhance fan interaction and drive revenue.