StreamTime Sports

Peter Hutton, veteran sports executive, discusses the biggest changes in the sports industry, the approach of companies like Discovery and Meta to sport, the possibility of a sports rights media bubble, evolving monetization models in sports, and the broadcast strategy of the Saudi Pro League.

StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the sports media landscape in APAC including its challenges and opportunities for properties looking to enter the market. Later, the founder and chief executive of ONE Championship, Chatri Sityodtong, discusses the Singapore-based MMA promotion’s journey in taking on established sports properties overseas.  • How does the sports industry in APAC differ from western markets? - (4:31)  • What are the biggest challenges for the APAC region? – (10:15)  • How has ONE successfully been able to monetise markets in APAC where others have failed? - (17:06)  • How has the relationship with Amazon helped ONE grow in the USA? - (29:37)  • How to develop a direct to consumer relationship with your fans? - (33:36)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Seth Bacon, the executive vice president of media at MLS, to discuss the YS soccer league’s growing media strategy. • How did the relationship between the MLS and Apple come together? - (3:04) • Taking on the production of the games - (10:00) • What are Apple’s objectives and how to meet those goals? (18:49) • How has the arrival of Lionel Messi impacted MLS? - (24:08) • How will the 2026 World Cup influence growth? - (33:28) • Can the MLS compete globally with other soccer leagues? - (41:35)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the challenges and opportunities for emerging sports through OTT. This is followed by an interview with the president of the Drone Racing League Rachel Jacobson, vice president of strategy and new business development at the Professional Fighters League Allie Dinsmore, as well as the co-founder and chief executive of the Premier Lacross League, Mike Rabil, on how they have built their media distribution strategies. Talking points: • How does OTT offer non-premium sports a chance to access broadcast revenue? - (5:42) • How can new sports properties compete with established brands? - (13:42) • What advantages do new sports properties have when distributing their own content? (22:59) • What metrics should disruptor sports use to measure themselves internally and versus established sports? - (30:15)

Pietro Marini, head of innovation at Deltatre, joins co-hosts Nick and Chris to discuss the future of AI in sports consumption. They explore the impact of innovation on fans, strategies for incorporating innovation into business, misconceptions about AI, and the challenges of delivering live sports while trying new innovations.

Guest Sean Verity, sports content marketing specialist, joins co-hosts Nick Meacham and Chris Stone to discuss the new Threads platform challenging Twitter. They also delve into the misplaced value of vanity engagement metrics, sports' overreliance on social media, and social media's role in achieving revenue KPIs.

As part of SportsPro’s 2023 Women’s Sports Week, this episode of the StreamTime Podcast sees co-hosts Nick Meacham and Chris Stone joined by the Women’s Sports Trust's Chris Hurst. Talking all things media, they discuss the upcoming Women’s World Cup, DAZN, WNBA, and what the data is saying about consumption trends. Talking points: What are the latest trends in women’s sports consumption? – (5:50) How do content formats compare between men’s and women’s sports?- (16:52) Is there an appetite to pay for a dedicated women’s sports channel? - (23:53) What is the media’s role in broadcasting and creating women’s sports content? - (38:17) What concerns are there regarding the growth women’s sports coverage? (45:40)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the latest news on the futures of Buzzer and OneFootball as disruptors in the sports ecosystem. Plus, we hear from EVP and GM of CBS Sports Digital, Jeff Gertulla. • SportsPro+ Launch – (4:36) • What to make of latest news on Buzzer and OneFootball? (9:30) • What is the scale of CBS and Paramount+? - (16:54) • Why has CBS chosen to go all in on soccer? - (23:07) • What is the strategy driving free users to paying subscribers of Paramount+? - (31:00) • How does CBS define ‘sportainment?’ - (35:10) • What is the global strategy for Paramount+? - (41:39)

Co-hosts Nick Meacham and Chris Stone discuss incoming news on the three major platforms and their plan for sports. Talking points: Will YouTube’s Primetime Channels set them up to become the destination for sports? - (5:54) Why would rights holders and broadcasters want to work with YouTube? - (15:49) How YouTube is stepping up its monetisation options - (22:08) Is Netflix taking its first step into streaming live sports? - (31:03) Does Netflix inevitably need to include live streaming to compete?- (37:46) What to make of Twitter’s pivot to video and the impact for sports - (39:35)

On this episode of the SportsPro StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by the UFC’s vice president of marketing and digital marketing, Kristen Banks. She shares her insights on the challenges and best practices when it comes to customer acquisition. Talking points: How to build a marketing strategy for your OTT platform? - (4:50) What’s more important – first or third party data? – (10:47) How has the conversion funnel evolved in customer acquisition? - (20:46) What are the most important metrics? - (32:47) How important is the price point in marketing? – (45:35)