

StreamTime Sports
SportsPro
A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
Episodes
Mentioned books

Jun 14, 2023 • 1h 3min
The new sports broadcasters: Insights from AFTV’s Robbie Lyle
StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Robbie Lyle, the founder and CEO of both AFTV and Global Fan Network. Lyle shares the story of AFTV’s rise, the role of user generated content on YouTube and social media, as well as the changing landscape in media consumption.
Talking points:
Who are AFTV? – (3:07)
When did Robbie know AFTV would be a success? – (12:40)
What advantage does AFTV have on traditional broadcasters? - (27:33)
How AFTV can benefit brands and advertisers? - (34:36)
How should sports properties engage with fans? - (43:00)
Why is sports consumption leaning towards non-live content? - (48:00)

Jun 7, 2023 • 1h 2min
Disney Star's and the world’s largest sports market: A deep dive into India
For this edition of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Sanjog Gupta, head of sports, Disney Star. Gupta provides an in-depth look into the evolving Indian marketplace and the incredible growth of the IPL.
What is the scale of the Indian sports industry? - (4:50)
How has the Indian marketplace evolved over the last decade? - (18:44)
How do regional sports networks in India compare to the US? - (26:48)
How Disney Star scaled its subscriber base and tech capabilities? - (30:40)
How does the IPL impact the broader Disney Star strategy? (37:42)
What were the considerations around decisions such as not pursuing the IPL digital rights and the strategic role of free-to-air? (45:06)
What are the opportunities for international sports properties looking to enter India? - (56:50)

May 31, 2023 • 36min
FAST Channels - Everything you need to know
On this episode of the StreamTime Podcast the godfather of FAST Alan Wolk delivers a masterclass on FAST Channels, their application to sports, and how FAST will impact sports and advertisers in the future.
Talking points:
• What is FAST - (10:15)
• How advertising works on FAST - (18:21)
• The FAST flywheel effect - (23:30)
• Why sports is perfect for advertisers on FAST - (26:19)
For more information on FAST please see the links below.
https://www.tvrev.com/special-reports/p/fasts-are-the-new-cable
https://www.tvrev.com/special-reports/p/fasts2

May 24, 2023 • 38min
Inside BBC Sport's transformation
On this episode of the StreamTime Podcast the BBC's longstanding director of sports, Barbara Slater, gives insights into how the free to air broadcaster is approaching the changing sports media landscape.
Talking points:
• How can the BBC compete with pay-TV's media rights budgets?
• What role does the BBC play amplifying pivotal sporting moments as a media aggregator?
• Why the BBC's role as a free to air broadcaster is as important as ever?

May 17, 2023 • 48min
Women’s World Cup blackout threat, ESPN direct-to-consumer and Amazon’s Black Friday strategy
On this this episode of the StreamTime Podcast co-host Nick Meacham and Chris Stone break down the latest new stories and developments coming from the sports broadcast industry.
Talking points:
• Fifa threatens a European blackout of the Women’s World Cup - (4:55)
• Sky Sports, the EFL, and the UK 3pm blackout - (10:37)
• ESPN’s direct-to-consumer announcement - (19:11)
• Amazon’s new ecommerce streaming technology - (25:39)
• DAZN and DraftKings launch FAST Channels - (28:26)
• Barstool grabs exclusive streaming deal with the Korn Ferry Tour - (36:09)
• Buzzer moves to B2B - (40:37)
• Sky Deutschland, YouTube, and Formula One free-to-air streaming - (43:34)

May 10, 2023 • 1h 7min
From launch to 100K subscribers… how the Cowboy Channel succeeded in spite of competition and setbacks
On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by David Guinan, chief digital officer at the Cowboy Channel. Guinan outlines how the platform reached more than 100,000 paying subscribers within four years, as well as the growing pains of an emerging media business.
• Viacom to Nigerian Insurgents, to the Cowboy Channel – (5:30)
• Challenges of building a new platform and turning failure into success - (26:20)
• How the Cowboy Channel competes with premium rights properties - (42:43)
• Streaming is hard, no matter who you are – (54:19)
• The challenges of migrating tech stacks - (57:33)

May 3, 2023 • 1h 15min
Welcome to Wrexham and key learnings from SportsPro Live
On this episode of the StreamTime Podcast, co-hosts Nick Meacham and Chris Stone share learnings from this year’s SportsPro Live, including exclusive conversations with executives from newly promoted Wrexham AFC, Manchester United, the NFL, Premier League, and many more.
Talking points:
• How sports has changed over the last ten years - (3:31)
• NEW ERA and growth of women in sports – (13:20)
• Insights from Wrexham AFC – (21:21)
• Which will be worth more in TEN years? NFL v Premier League - (31:15)
• The role of technology in sports today - (47 :11)
• Ten year predictions – (1:00:57)

4 snips
Apr 26, 2023 • 52min
West Ham’s playbook for Premier League storytelling
Grant Russell, West Ham's marketing lead, joins the StreamTime Podcast hosts to discuss Motherwell's victory over Manchester United, leveraging West Ham's history, the viability of OTT platforms, data's impact on content creation and marketing, and the influence of Ted Lasso and pop culture.

Apr 19, 2023 • 1h 15min
A guide to the NFL and YouTube's Sunday Ticket deal
On this episode of the StreamTime Podcast we have back-to-back interviews with the key figures at the NFL and YouTube that provide everything you need to know about the future of the Sunday Ticket out-of-market package. Co-host Chris Stone is joined by NFL's vice president of digital media, Blake Stuchin, and then Jon Cruz, YouTube's global head of sports partnerships.
Talking points:
Intro and WWE + UFC merger - (0:12)
The NFL’s historic season - (14:30)
Evolution of the NFL and YouTube’s relationship (17:39)
The NFL’s dominance on social media (25:00)
Skydance and non-live NFL content - (29:58)
YouTube’s long term relationship strategy with the NFL - (46:53)
The Sunday Ticket fit in YouTube’s strategy (55:49)
What can fans expect of the YouTube TV experience - (58:58)
YouTube’s approach to fragmentation and discoverability (1:04:30)

Apr 12, 2023 • 1h 9min
Rebranding Fubo with David Gandler
On this week’s episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone interview the chief executive and co-founder of Fubo, David Gandler. They discuss Fubo’s rebrand and how the sports media platform has grown.
Talking points:
• Why the rebrand to Fubo – (4:19)
• What to make of the RSN situation in the USA - (12:55)
• Will Fubo reach profitability - (25:20)
• Why Fubo is focused on the USA instead of global expansion – (32:25)
• What were the lessons from Fubo Gaming - (44:25)
• How does the business operate post IPO - (53:51)
• What is it like working with Ryan Reynolds - (1:02:40)


