On this episode of the StreamTime Podcast our guest is Euan Smith, the CEO of Astro, who shares insights into Malaysia’s changing audience and how the broadcaster is taking a hands on approach to growing the popularity of domestic sports.
Talking points:
• What makes the Malaysian market unique? – (7:50)
• In a diverse market how do Astro hyper localize their approach? (14:09)
• How has Astro committed to growing local sports to compete with international brands like the Premier League and NBA? - (22:08)
• How Astro leverage advertising and FAST support to diversify their business model? – (22:08)
