StreamTime Sports

A milestone for StreamTime Sports as co-hosts Nick Meacham and Chris Stone proudly to deliver their 100th episode. For the occasion, SportsPro’s technology editor Steve McCaskill joins the pod to partake in a twist on a fantasy draft that sees the trio each look to construct the best global sports broadcast. Working with an unlimited budget and following a traditional snake draft the contestants picked sports properties under the following conditions: 1x US sports property  1x European sports property  1x Rest of world domestic sports property  1x Women’s sports property  1x International sports property  1x Annual sports property              1x Biennial or quadrennial sports property  1x Disruptor sports property  Listen in as they build their lineups and decide who you think has the best roster!

On this episode of the StreamTime Podcast our guest is Euan Smith, the CEO of Astro, who shares insights into Malaysia’s changing audience and how the broadcaster is taking a hands on approach to growing the popularity of domestic sports. Talking points:  • What makes the Malaysian market unique? – (7:50)  • In a diverse market how do Astro hyper localize their approach? (14:09)  • How has Astro committed to growing local sports to compete with international brands like the Premier League and NBA? - (22:08)  • How Astro leverage advertising and FAST support to diversify their business model? – (22:08)

StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Roku’s director of sports products, Drew Adams. The trio discuss how Roku’s platform approaches solving discoverability and fragmentation in the sports ecosystem. • Why is Roku is platform unique and how can it help with discoverability? - (5:23) • What role does AI and personalisation play in the user experience on Roku? - (18:08) • What is the opportunity for FAST channels? - (26:11) • How are connected TVs changing sports consumption? - (37:45)

Peter Hutton, veteran sports executive, discusses the biggest changes in the sports industry, the approach of companies like Discovery and Meta to sport, the possibility of a sports rights media bubble, evolving monetization models in sports, and the broadcast strategy of the Saudi Pro League.

StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the sports media landscape in APAC including its challenges and opportunities for properties looking to enter the market. Later, the founder and chief executive of ONE Championship, Chatri Sityodtong, discusses the Singapore-based MMA promotion’s journey in taking on established sports properties overseas.  • How does the sports industry in APAC differ from western markets? - (4:31)  • What are the biggest challenges for the APAC region? – (10:15)  • How has ONE successfully been able to monetise markets in APAC where others have failed? - (17:06)  • How has the relationship with Amazon helped ONE grow in the USA? - (29:37)  • How to develop a direct to consumer relationship with your fans? - (33:36)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Seth Bacon, the executive vice president of media at MLS, to discuss the YS soccer league’s growing media strategy. • How did the relationship between the MLS and Apple come together? - (3:04) • Taking on the production of the games - (10:00) • What are Apple’s objectives and how to meet those goals? (18:49) • How has the arrival of Lionel Messi impacted MLS? - (24:08) • How will the 2026 World Cup influence growth? - (33:28) • Can the MLS compete globally with other soccer leagues? - (41:35)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the challenges and opportunities for emerging sports through OTT. This is followed by an interview with the president of the Drone Racing League Rachel Jacobson, vice president of strategy and new business development at the Professional Fighters League Allie Dinsmore, as well as the co-founder and chief executive of the Premier Lacross League, Mike Rabil, on how they have built their media distribution strategies. Talking points: • How does OTT offer non-premium sports a chance to access broadcast revenue? - (5:42) • How can new sports properties compete with established brands? - (13:42) • What advantages do new sports properties have when distributing their own content? (22:59) • What metrics should disruptor sports use to measure themselves internally and versus established sports? - (30:15)

Pietro Marini, head of innovation at Deltatre, joins co-hosts Nick and Chris to discuss the future of AI in sports consumption. They explore the impact of innovation on fans, strategies for incorporating innovation into business, misconceptions about AI, and the challenges of delivering live sports while trying new innovations.

Guest Sean Verity, sports content marketing specialist, joins co-hosts Nick Meacham and Chris Stone to discuss the new Threads platform challenging Twitter. They also delve into the misplaced value of vanity engagement metrics, sports' overreliance on social media, and social media's role in achieving revenue KPIs.

As part of SportsPro’s 2023 Women’s Sports Week, this episode of the StreamTime Podcast sees co-hosts Nick Meacham and Chris Stone joined by the Women’s Sports Trust's Chris Hurst. Talking all things media, they discuss the upcoming Women’s World Cup, DAZN, WNBA, and what the data is saying about consumption trends. Talking points: What are the latest trends in women’s sports consumption? – (5:50) How do content formats compare between men’s and women’s sports?- (16:52) Is there an appetite to pay for a dedicated women’s sports channel? - (23:53) What is the media’s role in broadcasting and creating women’s sports content? - (38:17) What concerns are there regarding the growth women’s sports coverage? (45:40)