StreamTime Sports

Pietro Marini, head of innovation at Deltatre, joins co-hosts Nick and Chris to discuss the future of AI in sports consumption. They explore the impact of innovation on fans, strategies for incorporating innovation into business, misconceptions about AI, and the challenges of delivering live sports while trying new innovations.

Guest Sean Verity, sports content marketing specialist, joins co-hosts Nick Meacham and Chris Stone to discuss the new Threads platform challenging Twitter. They also delve into the misplaced value of vanity engagement metrics, sports' overreliance on social media, and social media's role in achieving revenue KPIs.

As part of SportsPro’s 2023 Women’s Sports Week, this episode of the StreamTime Podcast sees co-hosts Nick Meacham and Chris Stone joined by the Women’s Sports Trust's Chris Hurst. Talking all things media, they discuss the upcoming Women’s World Cup, DAZN, WNBA, and what the data is saying about consumption trends. Talking points: What are the latest trends in women’s sports consumption? – (5:50) How do content formats compare between men’s and women’s sports?- (16:52) Is there an appetite to pay for a dedicated women’s sports channel? - (23:53) What is the media’s role in broadcasting and creating women’s sports content? - (38:17) What concerns are there regarding the growth women’s sports coverage? (45:40)

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone discuss the latest news on the futures of Buzzer and OneFootball as disruptors in the sports ecosystem. Plus, we hear from EVP and GM of CBS Sports Digital, Jeff Gertulla. • SportsPro+ Launch – (4:36) • What to make of latest news on Buzzer and OneFootball? (9:30) • What is the scale of CBS and Paramount+? - (16:54) • Why has CBS chosen to go all in on soccer? - (23:07) • What is the strategy driving free users to paying subscribers of Paramount+? - (31:00) • How does CBS define ‘sportainment?’ - (35:10) • What is the global strategy for Paramount+? - (41:39)

Co-hosts Nick Meacham and Chris Stone discuss incoming news on the three major platforms and their plan for sports. Talking points: Will YouTube’s Primetime Channels set them up to become the destination for sports? - (5:54) Why would rights holders and broadcasters want to work with YouTube? - (15:49) How YouTube is stepping up its monetisation options - (22:08) Is Netflix taking its first step into streaming live sports? - (31:03) Does Netflix inevitably need to include live streaming to compete?- (37:46) What to make of Twitter’s pivot to video and the impact for sports - (39:35)

On this episode of the SportsPro StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by the UFC’s vice president of marketing and digital marketing, Kristen Banks. She shares her insights on the challenges and best practices when it comes to customer acquisition. Talking points: How to build a marketing strategy for your OTT platform? - (4:50) What’s more important – first or third party data? – (10:47) How has the conversion funnel evolved in customer acquisition? - (20:46) What are the most important metrics? - (32:47) How important is the price point in marketing? – (45:35)

StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Robbie Lyle, the founder and CEO of both AFTV and Global Fan Network. Lyle shares the story of AFTV’s rise, the role of user generated content on YouTube and social media, as well as the changing landscape in media consumption.  Talking points: Who are AFTV? – (3:07) When did Robbie know AFTV would be a success? – (12:40) What advantage does AFTV have on traditional broadcasters? - (27:33) How AFTV can benefit brands and advertisers? - (34:36) How should sports properties engage with fans? - (43:00) Why is sports consumption leaning towards non-live content? - (48:00)

For this edition of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Sanjog Gupta, head of sports, Disney Star. Gupta provides an in-depth look into the evolving Indian marketplace and the incredible growth of the IPL. What is the scale of the Indian sports industry? - (4:50) How has the Indian marketplace evolved over the last decade? - (18:44) How do regional sports networks in India compare to the US? - (26:48) How Disney Star scaled its subscriber base and tech capabilities? - (30:40) How does the IPL impact the broader Disney Star strategy? (37:42) What were the considerations around decisions such as not pursuing the IPL digital rights and the strategic role of free-to-air? (45:06) What are the opportunities for international sports properties looking to enter India? - (56:50)

On this episode of the StreamTime Podcast the godfather of FAST Alan Wolk delivers a masterclass on FAST Channels, their application to sports, and how FAST will impact sports and advertisers in the future.  Talking points: • What is FAST - (10:15) • How advertising works on FAST - (18:21) • The FAST flywheel effect - (23:30) • Why sports is perfect for advertisers on FAST - (26:19) For more information on FAST please see the links below.  https://www.tvrev.com/special-reports/p/fasts-are-the-new-cable https://www.tvrev.com/special-reports/p/fasts2

On this episode of the StreamTime Podcast the BBC's longstanding director of sports, Barbara Slater, gives insights into how the free to air broadcaster is approaching the changing sports media landscape. Talking points: • How can the BBC compete with pay-TV's media rights budgets? • What role does the BBC play amplifying pivotal sporting moments as a media aggregator?  • Why the BBC's role as a free to air broadcaster is as important as ever?