The Premier League’s new TV deal and key learnings from SportsPro Madrid
Dec 6, 2023
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Nick Meacham and Chris Stone discuss the Premier League's new TV deal and key learnings from SportsPro Madrid. Topics include changes in sports media, broadcast negotiations of LaLiga and Ligue 1, DAZN's goal of reaching 1 billion users, disrupting traditional sports with the Kings and Queens League, and the biggest takeaway of the Premier League's new UK broadcast deals.
The Premier League's new TV deal with Sky Sports and TNT is a major development in sports media.
The King's League and Queen's League demonstrate the potential of non-traditional platforms and influencers in transforming sport entertainment.
Sports organizations, including football clubs, still face challenges in effectively monetizing their digital content and achieving sustainable models.
Deep dives
The NFL wins Executive of the Year for their innovative media strategies
Brian Rollup, the Chief Business and Media Officer at the NFL, has been named the Executive of the Year for his leadership in driving innovative media strategies. The NFL has made significant moves beyond traditional linear broadcasts, partnering with platforms like YouTube TV and Amazon Prime to expand their reach. They have also launched their own NFL Plus platform, showcasing their commitment to digital expansion. With the emphasis on building partnerships and exploring new avenues for content distribution, the NFL has solidified its position as a leader in the industry.
Discovery Plus and YES Network win Platform of the Year
Discovery Plus and YES Network have been named the Platforms of the Year in their respective categories. Discovery Plus emerged victorious on the network side, beating out ESPN and DAZN. Their merger with Warner Bros. and their focus on direct-to-consumer offerings played a major role in their success. YES Network, on the other hand, won in the D2C category for their user-friendly platform and personalized features, such as real-time stat customization. Both platforms showcase the potential of non-traditional approaches in the media landscape.
The King's League and Queen's League redefine sport entertainment
The King's League and Queen's League are transforming sport entertainment by capitalizing on the influence of influencers. Founded by Cosmos, the King's League has gained immense popularity by featuring 7-a-side football matches with teams led by football personalities and internet streamers. They have successfully monetized their content through advertising and sponsorship deals, primarily broadcasting on YouTube. With a focus on engaging young audiences, the King's League has proven that non-traditional platforms can thrive. Their success serves as an inspiration for other sports organizations looking to innovate in the digital age.
Complex challenges in sports media monetization
The podcast discusses the challenges faced by sports media in monetizing digital assets. It highlights that many organizations, including football clubs, are still struggling to effectively monetize their digital content. Despite the launch of OTT platforms and membership programs, there is a lack of confidence in achieving sustainable digital monetization models. The conversation also touches on the success of Disney's membership program and the potential impact of Apple's release of the Apple Vision Pro on immersive experiences in sports.
The future of sports broadcasting and the role of Fanatics
The podcast explores the future of sports broadcasting, with a focus on the role of Fanatics and e-commerce in the industry. It emphasizes that sports properties, teams, and broadcasters are not built for e-commerce platforms and lack the expertise and logistics. Fanatics, described as the 'Amazon of sports,' is seen as a key partner for monetizing digital assets and increasing engagement with fans. The podcast also discusses how Fanatics has capitalized on major sporting moments to boost jersey sales and the potential integration of e-commerce and betting into the sports viewing experience.
News of Premier League’s new broadcast deal with Sky Sports and TNT broke as co-hosts Nick Meacham and Chris Stone recorded this week’s episode of StreamTime Sports. They discuss that and look at some of the biggest talking points from SportsPro Madrid.
- What are the biggest changes in sports media over the last 12 months?
- What did LaLiga and Ligue 1 have to say on their broadcast negotiations?
- Will DAZN reach their goal of 1 billion users in within 10 years?
- Are the Kings and Queens League a blueprint for disrupting traditional sports?
- What’s the biggest takeaway on the Premier League’s new UK broadcast deals?
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