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StreamTime Sports

What’s next for Amazon after losing the Premier League?

Dec 20, 2023
Amazon's Prime Video shifts focus to the Champions League in the UK. The podcast discusses how Amazon selects sports targets in Europe, delivers innovation through user experience, and the significance of the Champions League rights deal. They also touch on what Amazon learned from its first NFL 'Black Friday' game.
42:51

Podcast summary created with Snipd AI

Quick takeaways

  • Amazon focuses on delivering value to its Prime subscribers through high-quality sports content and partnerships with other broadcasters.
  • Amazon's acquisition of Champions League broadcasting rights demonstrates their commitment to engaging viewers worldwide and enhancing the viewer experience.

Deep dives

Amazon's Approach to Sports Broadcasting

Amazon's sports broadcasting strategy focuses on delivering value to its Prime subscribers through a combination of live events, documentaries, and partnerships with other broadcasters. They prioritize offering a high-quality viewing experience, ensuring reliable delivery at scale to various devices. While being selective about the sports events they acquire, they aim to resonate with their audience and drive engagement and loyalty among Prime members. Though they do not share detailed audience metrics, they have demonstrated their ability to attract large audiences through events like the Premier League matches and the Champions League. Amazon's production approach emphasizes being pitch-side, aiming to bring viewers as close to the action as possible. They prioritize viewers' experience and aim to be an entertainment-driven sports destination rather than an overly commercial broadcaster. While they have invested in women's sports, their focus is primarily on their partnerships with third-party platforms, functioning as an aggregator to provide a diverse range of sports content to their viewers.

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