Amazon's Approach to Sports Broadcasting

Amazon's Prime Video is officially stepping away from the Premier League, shifting its focus in the UK to the Champions League. Alex Green, Amazon Prime Video Sport's European managing director, tells Steve McCaskill what’s next for the platform.

Talking points: 
How Amazon selects its sports targets on a market-by-market basis in Europe?
How is Amazon Prime delivering innovation via user experience?
What is the importance of the Champions League rights deal in the UK?
What did Amazon learn from its first NFL 'Black Friday' game?