two & a half gamers

We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor. The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience. Jakub emphasizes the significance of level design and the need for continuous innovation to maintain player interest and maximize monetization. The discussion also touches on user acquisition strategies and the evolving landscape of game marketing, highlighting the role of creative trends in attracting players. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/tRt3Y0g7dAY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to the Gaming Landscape 02:37 Royal Kingdom's Launch and Performance 07:50 Comparative Analysis: Royal Kingdom vs. Royal Match 13:09 Financial Insights and Company Strategy 15:35 Game Mechanics and Player Experience 25:50 Target Audience and Market Positioning 27:11 Game Mechanics and Strategies 32:47 Retention and Player Engagement 34:41 Level Design and Game Innovation 39:10 User Acquisition and Marketing Strategies 45:39 Creative Trends in Game Advertising --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Royal Kingdom has seen explosive growth. The game features a traditional global launch strategy with significant marketing efforts. Royal Match has become the leading puzzle game, surpassing Candy Crush. Royal Kingdom's daily downloads are impressive, maintaining around 80k post-launch. The UK market is expensive but crucial for monetization in mobile games. Royal Kingdom presents a challenging gameplay experience, with increased difficulty levels. The target demographic for these games skews towards older audiences, particularly those 35 and above. Game mechanics play a crucial role in player engagement. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models. Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/RW06nG-h0IM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Ad Monetization Trends 02:55 Exploring High Downloads with Low IAP Revenue 05:47 Game Analysis: Coffee Craze and Its Revenue Model 09:08 The Success of Find the Cat: A Case Study 11:53 Car Race: Sustaining User Engagement Over Time 17:58 Horror Spanky Beats: The Music Rhythm Trend 26:00 Perfect Tidy: The Rise of Ultra Casual Games 34:08 Mini Games: The Ultimate Ad Revenue Machine --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Ad monetization is crucial for game developers. High downloads can occur with low IAP revenue. The gaming industry is seeing a rise in ultra-casual games. Vietnam is becoming a significant player in mobile gaming. User engagement is key to sustaining game success. Rewarded ads can enhance user retention. Game design trends are shifting towards ad-driven models. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Discover the surprising success of Top Girl, a unique blend of waifu culture and 4X gameplay. The hosts hilariously dissect its innovative mechanics and engaging AI elements. They delve into the ramifications of this game on the mobile industry and the evolving landscape of adult content. You'll hear spirited debates on simplification in game design and predictions for the future of AI in gaming. Plus, get the scoop on an exciting competition for aspiring developers looking to scale their games with expert support!

In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games while exploring its gameplay mechanics, progression layers, and monetization strategies. The conversation emphasizes the evolution of game design and the importance of ad revenue in the gaming industry. Discussing the implications of game mechanics on user experience, the importance of ad revenue, and the potential of hybrid casual games. We also analyze the differences between Archero and Archero 2, discuss the implications of ad placements on revenue, and explore the different creatives in Archero 2. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they’re non-recoupable. Don't miss out. Submit your game! Registier here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/xnOMrmYJJko Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 02:59 Archero 2 Overview and Comparisons 05:49 Gameplay Mechanics and Progression Layers 09:12 Monetization Strategies and Ad Revenue Discussion 23:12 Game Pricing Strategies and Market Trends 24:03 Future Game Releases and Development Strategies 25:12 Game Mechanics and User Engagement Challenges 26:10 Monetization Strategies and Game Economics 27:40 User Experience and Game Maintenance Issues 28:44 Ad Revenue and Market Performance Analysis 29:27 Revenue Insights and Market Launch Strategies 31:10 Comparative Analysis of Game Performance 33:22 User Acquisition and Revenue Predictions 35:57 Game Design and Marketability Considerations 38:44 Hybrid Casual Game Development and Competitions 42:57 Game Mechanics and Features 44:49 Ad Placement Strategies and Revenue Estimates 46:54 Market Performance and User Engagement 48:59 Creative Strategies in Game Marketing 51:58 Comparative Analysis of Game Creatives 55:56 Future Trends in Game Development and Marketing --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Vietnam's gaming industry is rapidly growing and impressive. Archero 2 is already generating significant daily revenue. The game mechanics in Archero 2 have evolved from its predecessor. Archero 2 offers a smoother progression experience than Archero 1. The game is designed with a polished aesthetic similar to Supercell titles. Ad revenue plays a significant role in the game's financial success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up

Today, we discuss the evolution of gaming, focusing on the game Dark War Survival and its mechanics, storytelling, and monetization strategies. We explore how the game integrates emotional engagement through its narrative and character development, particularly highlighting the emotional hook of saving a sick dog. The discussion also delves into market trends, user acquisition strategies, and the competitive landscape of 4X games, emphasizing the importance of effective onboarding and monetization tactics in the gaming industry. We discuss the evolution of game mechanics, the impact of user acquisition strategies, and the role of AI in marketing. The conversation highlights the changing landscape of game design and monetization, emphasizing the importance of adaptability in a competitive market. We also highlight the transformative impact of AI on creative production, particularly in the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jani Torppa, Matej Lancaric⁠ Youtube: https://youtu.be/_l6Jb1P2TbE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic Intro 03:06 Gameplay Mechanics of Dark War Survival 05:58 Storytelling and Emotional Engagement in Gaming 11:57 Monetization Strategies and Emotional Hooks 18:02 Market Trends and Competitive Analysis 20:57 User Acquisition and Cost Per Install (CPI) Insights 25:04 The Economics of Game Downloads 29:23 Revenue Trends in 4X Games 30:36 The Evolution of Game Mechanics 34:30 The Impact of User Acquisition Strategies 39:03 The Role of AI in Game Marketing 44:26 The Future of Game Design and Monetization 49:35 AI in Creative Production 51:08 The Impact of AI on Engagement 52:37 Interactive Storytelling and Game Design 54:55 Trends in Game Marketing and User Acquisition 56:19 The Role of AI in Game Development 01:00:00 The Future of AI in Gaming and Marketing 01:07:25 Final Thoughts and Ratings --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Latest AI guide - https://lancaric.me/ugc-guide-ai-user-acquisition/ Jani Torppa Founder & COO Geeklab https://www.linkedin.com/in/jani-torppa-80480a122/ https://geeklab.app/ https://audiencelab.ai/ Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Dark War Survival employs a zombie apocalypse theme to attract players. The game features a strong narrative and emotional engagement. Monetization strategies include emotional hooks like saving a sick dog. UA costs in 4X games can be very high. UA strategies in 4X are evolving, focusing on broad appeal and engagement. The approachability of games is key to attracting a larger player base. ASO strategies may become less relevant if user acquisition is effective. The future of gaming & UA will heavily rely on AI technologies. The pace of innovation in the gaming industry is accelerating due to AI. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric.

In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention. The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue. We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/bZKQBoNWlVg Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:25 Introduction to the Podcast and Triple Match City 02:57 Game Performance and Revenue Insights 05:55 Gameplay Mechanics and Innovations 08:56 User Experience and Ad Integration 12:02 Monetization Strategies and User Retention 14:55 Final Thoughts and Future Predictions 18:45 Game Monetization Strategies 21:06 User Segmentation and Revenue Insights 23:00 Creative Concepts in Game Design 26:01 Gameplay Mechanics and User Engagement 30:02 Future Prospects and Challenges 34:01 Final Thoughts and Ratings --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Triple Match City has shown unexpected revenue growth despite low download numbers. The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres. The game features sandbox levels that challenge players to collect various items within a time limit. The conversation highlights the role of user acquisition in the game's success. We note the clever design choices that keep players engaged and willing to spend. The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization. User acquisition remains a challenging aspect of mobile gaming. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Join Nathan Ceulemans, the Head of Sales at Cohort, and Michail Katkoff, founder of Deconstructor of Fun, as they tackle the complexities of product reporting in gaming. They dive into the evolution of critical metrics and the impact of marketing budgets on user acquisition and retention. The duo emphasizes the need for collaboration between product and UA teams and discusses innovative approaches to forecasting and performance analysis. With a pinch of humor, they offer valuable insights into navigating user behavior and enhancing game development strategies.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: Anatolii Henis Youtube: https://youtu.be/e3fsHuHrEAY Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Burnie Games and Anatolii Henis 02:31 Transition from Social Casino to Mobile Puzzle Games 04:04 Overview of Games: PlayDoku and Colorwood Sort 06:14 Game Mechanics and Player Retention Strategies 09:19 Ad Monetization vs. In-App Purchases 11:41 Current Performance and Future Plans 12:35 Deep Dive into PlayDoku's Gameplay 18:09 Iterating on Proven Mechanics for Success 19:10 Game Mechanics and Features Overview 21:55 Monetization Strategies in Mobile Games 23:57 User Engagement and Ad Strategies 28:01 Comparative Analysis of Game Titles 34:54 User Acquisition and Retention Insights 39:51 Exploring Creative Potential in Game Development 40:47 Analyzing Advertising Channels and Strategies 42:33 Navigating Facebook Advertising Challenges 44:53 The Importance of Creative Testing and Iteration 46:41 Understanding Revenue Models in Mobile Gaming 49:32 Long-Term Goals in Game Development 51:52 Leveraging Previous Learnings for New Games 01:02:15 Closing Thoughts and Future Directions --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar Anatolii Henis CEO Burny games https://www.linkedin.com/in/anatoliihenis/ --------------------------------------- Takeaways The company focuses on mobile puzzle games with ad monetization. PlayDoku and Colorwood Sort are their main games. Player retention is crucial for game success. Ad monetization is currently the primary revenue source. They are exploring in-app purchases for future games. Iterating on proven mechanics can lead to success. User experience is prioritized in game design. Game reviews reflect player satisfaction with their games. The main saga is the journey of the game. Unique mechanics can set a game apart from others. Interstitial ads are placed after failed levels to maximize engagement. More ads can lead to better monetization strategies. ColorWood is a sorting game with a simple UI. Fail states in games can be hard to identify for players. Long-term goals should guide the development and marketing strategies of games. Leveraging past experiences can accelerate the development of new games. Creative concepts should be diverse to avoid fatigue in campaigns. Collaboration and sharing insights within the industry can lead to better outcomes. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In this episode, we delve into the creative trends shaping the gaming industry for October 2024. We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends. Main Takeaway = Reviews less important than Revenue This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/G83ZsDABGUE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Agenda 00:00 Epic intro 01:25 Introduction to Creative Trends 01:49 Analyzing AFK Journey's Advertising Strategies 05:08 The Impact of Misleading Ads on Game Revenue 06:31 Exploring Creative Inspirations in Game Ads 10:29 The Evolution of Game Creatives 14:21 Reviewing Player Feedback and Expectations 18:54 The Future of Game Advertising and Player Engagement 23:27 The Power of Hooks in Gaming Ads 24:11 Emotional Engagement in Game Design 25:30 Visuals and Branding in Mobile Games 26:30 Game Mechanics and Player Retention 28:49 Trends in Game Advertising 29:56 Innovative Game Features and Mechanics 31:25 The Influence of Visual Styles in Gaming 32:39 The Role of Creativity in Game Marketing 34:41 Understanding Player Psychology 37:05 The Impact of Trends on Game Development 39:51 Micro Learning and Game Advertising 42:01 Final Thoughts on Game Trends and Innovations --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways AFK Journey is utilizing unconventional advertising strategies. Misleading ads can significantly impact game revenue. The gaming industry is seeing a rise in high-quality creative content. The importance of emotional engagement in game ads cannot be overstated. Giant animals and absurd concepts are trending in game ads. We plan to explore user reviews in future episodes. The discussion highlights the interconnectedness of various creative strategies. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

We discuss our favorite and least favorite Pokémon, leading into a detailed overview of the newly released Pokémon TCG Pocket. We explore the gameplay mechanics, the game's nostalgia factor, and the importance of booster packs and collection systems. The discussion of the innovative Wonder Pick mechanic that drives player interaction and excitement. We projected billion-dollar IP sales, upcoming events, game mechanics, trading dynamics, and user experience. We explore the emotional connection players have with card opening. The discussion also touches on marketing strategies, the impact of geolocation on gaming, and the challenges of bot farms in trading. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: John Wright Youtube: https://youtu.be/sUjoT49BfTc Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:20 Introduction and Favorite Pokémon 02:55 Overview of Pokémon TCG Pocket 06:00 Gameplay Mechanics and Nostalgia Factor 08:59 Booster Packs and Collection System 12:00 Monetization and Shop Features 15:02 Event Systems and Player Engagement 18:00 Wonder Pick Mechanic and FOMO Strategy 22:46 The Billion-Dollar Game: Analyzing IP Sales Potential 24:30 Event-Driven Engagement: Upcoming Promotions and Their Impact 26:30 Game Mechanics Evolution: New Features and Meta Changes 30:54 Trading Dynamics: Expectations and Concerns 34:17 Launch Success: Comparing Revenue and User Engagement 48:25 Future Earnings: Pokémon Go vs. TCG 50:55 Potential Revenue Streams and Trading Mechanics 52:19 The Dark Side of Trading and Bot Farms 57:47 The Emotional Connection of Card Opening 01:01:22 Advertising Spend and Revenue Predictions 01:03:06 The Power of Pokémon IP and Future Prospects --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar John Wright Mr.Vice President https://www.linkedin.com/in/johnwright1987/ --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- Pokémon (Anime Series) Music Video Music: Pokémon Theme Song by Jason Paige Anime: Pokémon Directed by: Kunihiko Yuyama Written by: Takeshi Shudo Studio: OLM, Inc. Song: Gotta Catch 'Em All Artist: Jason Paige Producer: John Loeffler Songwriters: John Siegler, John Loeffler The video clip/s that I used in this video are owned by PokemonItalianMovie. https://www.youtube.com/watch?v=2x1mkthU7Eo Edited by: Kerwin Joseph Cuadra (kerwinpogi092) This video is for entertainment purposes only. The music included in this video is owned by particular artists and composers. There's no copyright infringement intended. The viewers of this video are advised to support the artist and their music. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.