two & a half gamers 💸 UA financing Secrets: Scale your game without selling your soul
This episode of Two and a Half Gamers dives deep into UA financing with Jeff Cohen from PVX Partners, unpacking how mobile game studios can scale without giving up equity. Jeff breaks down the mechanics of non-dilutive funding, explains why not all financing partners are created equal, and reveals the traps founders fall into when choosing a lender.
Founders' guide: How to choose the right UA financing partner
https://pvxpartners.com/blog/how-to-choose-the-right-ua-financing-partner-a-founders-guide
Key insights include:
UA financing ≠ publishing — best for post-product market fit games with proven ROAS curves.
Funding scale: PVX clients receive between $500K and $2M/month, with the largest hitting $4M/month.
Market potential: UA financing is projected to hit $2.5B by 2027.
Flexibility matters — some lenders force you to take capital every month, even when you don’t need it, which burns cash.
Hidden costs: setup fees, legal fees, bundled SaaS tools you don’t need.
Risk management: Understand secured vs unsecured loans. With PVX, the risk is on them if funded cohorts don’t pay back.
Alignment is key — avoid lenders whose primary business isn’t lending (publishers, VCs, SaaS providers with side financing).
Scalability: Choose a partner who can grow your facility with you so you don’t stall at scale.
Main takeaway: Treat UA financing like raising equity — vet the partner’s reputation, structure, and incentives as if your studio’s future depends on it… because it does.
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PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Jeff Cohen
https://www.linkedin.com/in/jeff-cohen-29930455/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to UA Financing
04:09 Understanding UA Financing
06:57 The Need for UA Financing
09:53 Choosing the Right UA Financing Partner
12:30 The Business Model of UA Financing
15:29 Pricing and Interest Rates in UA Financing
18:36 Flexibility and Facility Size in UA Financing
22:58 Understanding Risk Management in Lending
25:32 The Importance of Counterparty Risk
29:10 Aligning Incentives Between Lenders and Borrowers
32:46 Navigating Secured vs Unsecured Loans
39:06 Evaluating Lenders: Key Considerations and Red Flags
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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