

Mostly Growth
Mostly Media
Mostly growth brings together go-to-market strategist Kyle Poyar and CFO CJ Gustafson who swap smart takes on growing revenue and running a company. From pricing and packaging to unit economics, AI trends, and the day-to-day realities of leadership, they share candid insights for CEOs, CFOs, and CROs who want to grow and operate at a high level. Serious topics tackled with a light touch for leaders who keep the trains on time.
Episodes
Mentioned books

14 snips
Dec 10, 2025 • 47min
Building AI-Native Software With No Rules | Christopher O’Donnell
Christopher O’Donnell, Founder and CEO of Day.ai and ex-Chief Product Officer at HubSpot, dives into building AI-native software. He discusses the importance of returning CRMs to CEO-driven insights and leveraging AI tools for faster iteration. O'Donnell contrasts the dynamics of large teams vs. hands-on coding, and emphasizes the blend of conversational AI with traditional interfaces. He also critiques traditional credit models in ecosystems and shares insights on achieving product-market fit in a rapidly evolving landscape.

13 snips
Dec 5, 2025 • 36min
From Birding Apps to Billion-Dollar Bundles: The Future of SaaS Growth
Get ready for a quirky mix of bird-watching apps and SaaS growth insights! The hosts explore how competitive birding apps are evolving, alongside intriguing software mergers like Superhuman and Grammarly. They delve into why private equity is becoming a key player in AI distribution, stressing the power of niche data signals over generic ones in sales strategies. Plus, there are fun critiques of its marketing and Spotify's missteps in communicating price increases. It’s a wild ride through tech's weird and wonderful side!

14 snips
Dec 3, 2025 • 47min
The Layer-Cake Playbook for Vertical SaaS Growth | with Roland Ligtenberg
Roland Ligtenberg, Co-founder and SVP of Growth & Innovation at Housecall Pro, shares his expertise in scaling vertical SaaS for home services. He discusses his 'layer-cake' strategy for product monetization, emphasizing a solid core before adding layers. Roland reveals unconventional customer acquisition tactics, like cold-calling and creative giveaways. He also covers pricing strategies, the balance between PLG and SLG, and using AI to personalize messaging—all while highlighting the importance of nurturing customer relationships and avoiding generic outreach.

11 snips
Nov 28, 2025 • 45min
Do vanity plates bring serious business?
This lighthearted discussion features CJ's nostalgic concert tales and a playful debate on vanity license plates. The hosts tackle misleading growth charts while dissecting the real economics of newsletters and consulting pricing. They explore YouTube's rise as a family viewing favorite, the game theory behind reality shows, and the quirky business angles of local promotions. With anecdotes ranging from Picasso to community discounts, they blend humor with sharp insights on growth strategies and the oddities of the business world.

13 snips
Nov 26, 2025 • 47min
Is a weekly martini ARR? | with Dave Kellogg
Dave Kellogg, a veteran SaaS operator and blogger, dives deep into the evolving economics of software. He discusses how traditional ARR metrics are faltering and what really influences buyer interest in today's M&A landscape. The conversation covers the plight of 'zombie' SaaS companies, the nuances between various recurring revenue types, and why vertical software is more appealing for acquisitions. They also touch on real-world pricing strategies and provide insights on effective scheduling etiquette in professional settings.

13 snips
Nov 21, 2025 • 52min
The Product-Market Fit Treadmill | Brian Balfour Explains
Brian Balfour, Founder and CEO of Reforge and former VP of Growth at HubSpot, shares insights on navigating the shifting landscape of product-market fit. He introduces the Product-Market Fit Treadmill concept, highlighting how rising customer expectations and competition keep teams on their toes. Balfour discusses the impact of AI on market dynamics, sharing experiences from launching five AI-native products with a small team. He emphasizes the importance of discovery, delivery, and adoption in today's fast-paced environment.

12 snips
Nov 19, 2025 • 44min
OpenAI’s Impossible Math: $500B or Bust?
Dive into the financial challenges OpenAI faces in reaching a staggering $500 billion revenue goal. The hosts break down the revenue streams from subscriptions to advertising, comparing potential profits with giants like Netflix and Amazon. They share personal mishaps, including a LinkedIn lockout and a failed startup in travel experiences. The discussion also touches on hiring practices and the chaos of software sprawl, all while seamlessly blending humor and insightful analysis.

17 snips
Nov 14, 2025 • 47min
OpenAI is too big to fail… where have I heard that before?
CJ and Kyle explore the importance of being useful over simply being right at work, sharing personal insights on career growth. They discuss strategies for earning promotions by making bosses shine and the significance of building a public reputation. The conversation dives into the implications of being 'too big to fail' in relation to OpenAI, alongside economic effects of AI spending. The hosts also share findings on AI's impact on hiring, founder age peaks, and even humorous home maintenance tales. Expect valuable insights mixed with lighthearted banter!

14 snips
Nov 12, 2025 • 46min
When the marketing math doesn’t math | with Emily Kramer
Join Emily Kramer, a former B2B marketing director at Asana and creator of the Random Acts of Marketing framework, as she navigates the chaotic landscape of marketing budgets. She hilariously discusses why planning often feels farcical and how to confront unrealistic financial goals. Delve into her insights on LinkedIn marketing pitfalls, efficient budgeting, and the importance of genuine engagement. Plus, she shares her innovative supper club format to foster authentic connections. If marketing math leaves you baffled, this conversation is for you!

11 snips
Nov 7, 2025 • 36min
SaaS Founder or Pop Star? CJ Gets Schooled
Join the lively banter as hosts tackle what differentiates SaaS companies that skyrocket to $20M ARR. Discover fascinating insights from vast data on net retention and revenue models. Tune in for the playful quiz on distinguishing founders from pop stars. Explore early-stage customer challenges and how metrics can predict long-term success. They even demo an AI avatar simulating a founder's expertise! Expect amusing stories about business blunders and some unorthodox tips on pricing strategies. It's a delightful mix of knowledge and fun!


