AirPods as ARR, Direct Mail’s Comeback, and Other Growth Predictions

Dec 19, 2025

The hosts dive into future marketing trends, predicting ChatGPT's role as a key performance indicator. They discuss the unexpected revival of direct mail in a digital age and the risks of positioning AI as 'almost human.' The conversation also touches on tech companies acquiring community sites for better audience engagement. Insights into innovative pricing models, like solar subscriptions, highlight new financial strategies. Finally, they explore how Apple's AirPods illustrate a new recurring revenue model in technology.

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INSIGHT

ChatGPT Becomes A Marketing KPI

What ChatGPT says about your product will become a top product-marketing KPI.
Companies will obsess not just over presence but over the framing and objectivity of AI summaries.

ADVICE

Shape AI Summaries With Owned Content

Publish clear, authoritative content on your site to influence AI summaries.
Amplify that messaging through third-party coverage so AI sources find consistent signals.

INSIGHT

Direct Mail's Resurgence

Direct mail and physical gifting will resurface as high-impact channels in an AI-saturated inbox.
Lower volume of physical mail makes tactile outreach more likely to be opened and remembered.

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