The Private Practice Success Podcast

In episode 34, Gerda shares her ultimate checklist for transforming your website into a powerful, client-attracting asset. Drawing on years of hands-on experience and real-life examples, Gerda explains why your website is so much more than a digital brochure. She’ll walk you through practical, actionable strategies to ensure your site is welcoming, trustworthy, and designed to convert visitors into clients. Plus, you’ll hear tips for keeping your site up-to-date and compliant, and how to make it easier for clients and referrers to connect with you.In this Episode, you will learn (among others):The 12 essential features every allied health website must have.How to make your site fast, mobile-friendly, and easy to navigate.The importance of a clear value proposition and visible contact details.Why team bios with photos and up-to-date information build trust and drive bookings.Simple ways to improve accessibility, SEO, privacy, and compliance.How to use your website as a lead generation tool and keep it working for your business.Special Bonus:Download Gerda's Website Checklist HERE to make implementing these 12 Website Must-Haves even easier.Who This Episode Is For:Allied health practice owners wanting to attract more ideal clients online.Anyone who wants to turn their website into a true asset for their practice.Tune in now and discover how a few strategic tweaks can turn your website into a client-generating machine and help you build a practice you can’t stop smiling about :)Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in.In this Episode, you will learn (among others):The core differences between inbound and outbound marketing and why both matter for your practice’s sustainability.How to nurture existing relationships with referrers, current clients, and past clients through effective inbound strategies.Practical outbound marketing tactics to reach new audiences and keep your practice visible in the community.Common mistakes practice owners make in both inbound and outbound marketing, and how to avoid them.Who This Episode Is For:Private practice owners wanting to create a more predictable and sustainable flow of client enquiries.Practice owners feeling overwhelmed by marketing or unsure of where to focus their efforts.Special Bonus:If you are keen to learn more about Gerda's highly effective client generating marketing strategies, then be sure to check out her in-depth training called "The Fully Booked Practice Diary" which she is making available for FREE to you as a listener of Episode 33. You can get that HERE.So why not tune in now to discover how balancing inbound and outbound marketing can transform your practice and help you build a business you can’t stop smiling about!Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 32, Gerda unpacks a game-changing concept for private practice owners, as she explores the traits that differentiate High Achievers from High Performers. Drawing from her personal experience and research, Gerda explains that although a High Achiever mindset and functioning is essential for excelling at university and launching your practice, it can and in fact will create barriers towards fully stepping into a visionary leadership role.In this Episode, you will learn (among others):The key differences between High Achievers and High Performers.Why High Achiever mode may be keeping you stuck in the day-to-day operations of your practice.How High Performer mode empowers you to step into the strategic, long-term leadership your business needs.Practical steps to shift from High Achiever to High Performer mode.Who This Episode Is For:Practice owners who feel overwhelmed by daily operations and want to focus on strategy.Business Owners who are ready to lead their teams and businesses with confidence.Anyone seeking to break free from perfectionism and step into a more empowered leadership role.Gerda’s insights will inspire you to reflect on your default mode and take intentional steps toward becoming the High Performer your business needs. Tune in to discover how this change can unlock your potential and take your practice to the next level.Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 31, Gerda takes the fear and confusion out of tax planning and transforms it into an empowering process for private practice owners. Sharing her personal experiences, Gerda walks you through how tax planning can provide clarity, drive strategic decisions, and set your business up for long-term success.In this Episode, you will learn (amongst others):Why tax planning meetings are more than just a compliance exercise.The 3 key benefits of tax planning.The 6 essential numbers you need to track as part of your tax planning.Simple yet effective steps to prepare for and actively engage in your tax planning meetings.Who This Episode Is For:Private practice owners who want to feel confident and empowered during tax planning meetings.Business owners seeking to improve their financial management skills.Gerda’s relatable insights and actionable advice will help you take control of your numbers, gain confidence in tax planning, and use it as a tool to build a thriving, resilient practice. Tune in to transform tax planning from a dreaded task into a strategic advantage!Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

Join Gerda for Episode 30 of the Private Practice Success Podcast, as she breaks down 3 critical financial margins that every practice owner needs to know if they want to build a long-term sustainable and profitable business. With her practical and empowering approach, Gerda clearly explains why these margins matter, allowing you to identify critical gaps in your business model.In this Episode, you will learn (among others):The 3 margins that you absolutely must pay attention to in order to create a sellable business.The consequences of ignoring these margins within your business.The goal margin target that you should be aiming for with each of these.Who This Episode Is For:Practice owners who want to gain control of their business finances.Business owners seeking to improve profitability and long-term sustainability.Anyone curious about how to build a financially stable and scalable private practice.Gerda’s insights will empower you to take charge of your numbers, avoid common financial pitfalls, and create a practice that supports your team, your clients, and you as the business owner. Tune in to learn how to master the margins that matter!Special Links:To dive deeper into this topic, be sure to check-out the following...Contracting in Private Practice Training: Learn more about it here bit.ly/PPContracting Use Coupon Code 25OFF to access your Podcast Only Discount Code. Contracting VS Services/Facilities Agreements: Access this FREE explanatory video training HERE.Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 29 of the Private Practice Success Podcast, Gerda tackles the delicate balance between setting achievable clinical KPIs whilst simultaneously safeguarding your team from burnout. Gerda offers practical strategies to help practice owners establish sustainable billable hour targets that support both business success and clinician well-being. This episode is a must-listen for anyone striving to build a thriving practice without compromising on care or team morale.In this Episode, you will learn (amongst others):Why setting clear and balanced KPIs for your clinical team is essential for business survival.The three critical factors for empowering your team towards achieving their billable KPIs, but without the usual overwhelm.Practical tips for implementing changes gradually to avoid resistance and ensure long-term success.Who This Episode Is For:Group practice owners looking to balance profitability with team well-being.Clinicians aiming to improve their efficiency and time management in private practice.Practice owners struggling to set and achieve billable hour targets for their team.Gerda’s candid reflections and actionable advice will inspire you to rethink how you approach KPIs and team management in your practice. Tune in to discover how to create a business that supports your team, your clients, and your long-term success.Special FREE DownloadAccess Gerda's Ultimate Session Structure so you can:Enjoy the calm confidence of having a clear outline and plan.Have productive client sessions. Finish sessions on time.Kick burnout to the curb. Download it HERE.Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda shifts the focus inward to explore you - the practice owner behind the business. This episode dives into the personal growth journey that accompanies building and leading a private practice, introducing the Four Stages of Practice Owner Development. Gerda offers insights into how your evolution as a Clinician, Business Owner, CEO, and Impact-Entrepreneur shapes the success of your practice and your ability to create a meaningful impact.In this Episode, you will learn (among others):The key differences between the growth of your business and your personal development as a practice owner.The Four Stages of Practice Owner Development: Clinician, Business Owner, CEO, and Impact-Entrepreneur.Why mindset, mental blocks, and personal growth are critical to achieving business success.How to reflect on your current stage and take steps toward the next one.Who This Episode Is For:Clinicians ready to explore their growth beyond client work and into business leadership.Practice owners feeling overwhelmed by operations and seeking clarity on their next steps.Aspiring impact entrepreneurs looking to create a larger ripple effect in their community and industry.Gerda’s empowering insights will inspire you to embrace your personal development journey and take intentional steps toward the practice - and life - you’ve always envisioned. Tune in and discover where you are on your path and what’s next for you!Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda tackles the universal challenge faced by private practice owners being....Overwhelm due to a lack of time.Join Gerda in this important discussion as she dives deep into the difference between stress and overwhelm, why overwhelm is so pervasive, and how it can paralyse even the most capable practice owner.In this Episode, you will learn:The key differences between stress and overwhelm and why it matters.How to break free from the cycle of overwhelm.Three practical strategies to finally sleight your overwhelm for good.How to achieve a mindset that supports clarity and calm.The importance of creating a business that serves not just your clients and team, but also you as the business owner. Who This Episode Is For:Private practice owners struggling to balance leadership, operations, and personal well-being.Practice owners ready to regain control, find clarity, and create a thriving, sustainable business.Allied health professionals feeling stuck in a cycle of overwhelm and burnout.Gerda’s actionable tips and empowering insights will help you take the first step toward slaying your overwhelm and building the business you’ve always envisioned. Tune in now and discover how to start each day with calm, clarity, and confidence.Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 26 of the Private Practice Success Podcast, Gerda puts on her “bossy boots” to share three critical things you need to STOP doing if you’re serious about growing your private practice. These common habits might be holding you back from achieving the business growth and freedom you desire. Gerda breaks down why these behaviours are counterproductive and provides empowering advice to help you shift gears and focus on what truly matters.In this Episode, you will learn (among others):Why spending money on irrelevant marketing strategies is hurting your growth.How doing admin and front desk tasks is costing you valuable time and energy.The importance of saying “no” when managing your team and how it fosters psychological safety and consistency.Practical steps to identify and change these behaviours one at a time.Who This Episode Is For:Private practice owners who feel stuck in day-to-day operations and want to focus on growth.Allied health professionals struggling to balance business ownership and leadership.Practice owners ready to step into their role as CEO and create a thriving, sustainable business.Gerda’s no-nonsense advice will inspire you to reflect on your current habits and take actionable steps to build a practice you can’t stop smiling about. Tune in and start making those changes today!Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

In Episode 25 of the Private Practice Success Podcast, Gerda dives into a pivotal topic for advanced practice owners - hiring your first Principal Clinician. Drawing from her many years of experience and lessons learned through trial and error, Gerda shares the 5 most common mistakes practice owners make when hiring for this critical leadership role.In this Episode, you will learn (among others):The critical mindset shift needed before hiring your Principal Clinician.The top 5 reasons why this hire often goes wrong to the detriment of both the incumbent and the business owner. Why paying the right salary package matters, so you can avoid the pay day dilemma.Strategies to ensure a strong, long-term working relationship with your Principal Clinician.Who This Episode Is For:Level 4 and 5 private practice owners ready to step out of the COO role and into the CEO or Founder role.Practice owners preparing to create a Self-Running Practice.Anyone curious about building a sustainable, thriving practice.Gerda provides actionable insights and practical advice to help you set your Principal Clinician up for success, while creating the freedom you’ve worked so hard to achieve. Tune in now and learn how to avoid costly mistakes and pave the way for your very own thriving Self-Running Practice.Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.