33. Inbound VS Outbound Marketing: Achieving the Right Balance

In this episode of the Private Practice Success Podcast, Gerda unpacks the essential differences between inbound and outbound marketing for allied health private practices. 

More specifically, Gerda explains why mastering both approaches is key to building lasting referral relationships, attracting new clients, and ensuring a steady, predictable flow of enquiries, no matter the season your practice is in.

In this Episode, you will learn (among others):

• The core differences between inbound and outbound marketing and why both matter for your practice’s sustainability.
• How to nurture existing relationships with referrers, current clients, and past clients through effective inbound strategies.
• Practical outbound marketing tactics to reach new audiences and keep your practice visible in the community.
• Common mistakes practice owners make in both inbound and outbound marketing, and how to avoid them.

Who This Episode Is For:

• Private practice owners wanting to create a more predictable and sustainable flow of client enquiries.
• Practice owners feeling overwhelmed by marketing or unsure of where to focus their efforts.

Special Bonus:

If you are keen to learn more about Gerda's highly effective client generating marketing strategies, then be sure to check out her in-depth training called "The Fully Booked Practice Diary" which she is making available for FREE to you as a listener of Episode 33. You can get that HERE.

So why not tune in now to discover how balancing inbound and outbound marketing can transform your practice and help you build a business you can’t stop smiling about!

Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.