eComFuel

Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema. Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google. You can find show notes and more information by clicking here: bit.ly/3ED76nT Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

This podcast episode explores the tech stack behind financial management for eCommerce businesses, including tools like Xero and Expensify. The host shares their journey with Mercury, a financial software that has improved their eCommerce finances. They discuss credit card strategies, managing cash reserves, and the importance of specific financial statements. The podcast also covers topics like banking and accounting for eCommerce, taxes, income, expenses, and cash flow statements. Join the eCommerce Fuel community for access to forums and events.

Leo Caracas, Managing Director & Co-Founder at GoCase.com, shares his strategies for scaling a business in the phone case market. He discusses the challenges faced, importance of a solid team, and attributes for evaluating growth viability. Topics include design customization options, key metrics for success, creating desire through demand generation, and an innovative company model.

Isaac Medoris, owner of MiniKatana.com, reveals how he built an 8-figure brand in just two years through short-form video. In this podcast, Isaac discusses the power of video as a sales medium, important metrics for video success, and opportunities with platforms like YouTube and TikTok. He also shares insights on building an e-commerce community and the advantages YouTube offers for content creators.

Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn't just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider. Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community. You can find show notes and more information by clicking here: bit.ly/3rTLHDJ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

When should you invest money in your business, and when should you pull it out? In this solo episode, I’m building a case for why you may want to consider withdrawing a bit more money from your business than you currently do. If you've been questioning your own financial moves within your business, this episode could be an eye-opener. Listen in as I dive into the specifics of who should think about drawing money from their business, as well as the three compelling reasons to seriously contemplate this move. Plus, I'll share some advice on making your money work harder for you, along with a glimpse into my own personal investment strategy. You can find show notes and more information by clicking here: bit.ly/3DVDT7v Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier. Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out. You can find show notes and more information by clicking here: bit.ly/3pY3p8J Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it. Listen in as I take you on a journey through my personal experience with Santa Cruz Bicycles, a brand that has won my loyalty despite their premium price point. I’ll dive into the elements that have contributed to my loyalty to the brand, exploring the power of a brand's roots and the impact of consistent, engaging content. We'll also take a look at the importance of excellent customer service, as well as the role of sleek and attractive design in creating an appealing product. You can find show notes and more information by clicking here: bit.ly/3rk8zw6 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization. We discuss new strategies for internal linking, how a page's journey from being indexed to appearing on the first or second page of Google's search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today's world—where attention spans are shrinking to the length of TikTok videos—and more. You can find show notes and more information by clicking here: bit.ly/44jeBf0 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode. Listen in as we explore Philip's unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts. You can find show notes and more information by clicking here: bit.ly/43fg58C Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.