

Tik Tok and Meta Shops, Campaign Automation and the Changing Paid Traffic Landscape
25 snips Jan 12, 2024
In this podcast, the speakers discuss the ever-changing landscape of paid traffic, including the role of Google and emerging trends in eCommerce. They also delve into topics like homelessness and their favorite car chases in Los Angeles. Other interesting discussions include the impact of acquisition costs on brands, the benefits of joining the e-commerce fuel community, measuring paid traffic effectiveness, and the importance of compassion for the homeless.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Car Chases in Los Angeles
01:53 • 3min
The Changing Landscape of Paid Traffic for DTC Brands
05:17 • 21min
Trends in Acquisition Costs and the Impact on Brands
26:47 • 2min
A Private Community for Seven and Eight Figure E-Commerce Brands
28:34 • 2min
Measuring and Analyzing Paid Traffic Effectiveness
31:01 • 19min
Compassion for the Homeless in LA
50:20 • 12min
Casual Baseball Conversation and E-commerce Fuel Sponsor Ad
01:02:46 • 3min