Tik Tok and Meta Shops, Campaign Automation and the Changing Paid Traffic Landscape
eComFuel
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Measuring and Analyzing Paid Traffic Effectiveness
This chapter focuses on different metrics used to measure the performance of paid traffic, such as contribution margin percentage and MDR. The speakers emphasize the importance of measuring traffic on both Shopify and Amazon and considering the overall lifetime total value of a customer. They also share surprising insights about product repeat purchases.
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