Tik Tok and Meta Shops, Campaign Automation and the Changing Paid Traffic Landscape
eComFuel
00:00
The Changing Landscape of Paid Traffic for DTC Brands
This chapter explores the shifting dynamics in the world of paid traffic for direct-to-consumer brands and the increasing popularity of automation on platforms like Facebook, Google, and TikTok. The speakers discuss the benefits of listening to platform recommendations, implementing Meta Shops and TikTok Shops, and optimizing product feeds to maximize campaign performance.
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