Funnel Vision - For Performance-Driven Agencies & Marketers

Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the integration of voice AI and chat AI within Go High Level, working with over 150 businesses across 100+ industries to generate millions in revenue. Their system combines ManyChat for lead capture (achieving 91% open rates and 76% click-through rates), Go High Level as the CRM backbone, and Charlie AI for intelligent conversations that qualify prospects and book appointments. What makes this revolutionary is the AI's ability to adopt the business owner's personality - in this case, mastering Australian slang and tonality so perfectly that prospects can't tell they're talking to AI. The system handles everything from Instagram comment capture to qualification, objection handling, and appointment booking, with sophisticated branching logic that disqualifies unfit prospects (like students under 21) while nurturing qualified leads through personalized follow-up sequences. This isn't just automation - it's a complete AI sales team that works 24/7, handles 1000+ conversations daily, and converts at higher rates than human setters.The episode includes live screen sharing of the actual system in action, showing the ManyChat flows, GoHighLevel workflows, and Charlie AI configuration that's generating these incredible results.HIGHLIGHTS:0:00 Intro - AI replacing human sales teams case study2:23 Joshua's bragging rights - 32 years sales experience and AI pioneering3:38 Kevin's background - lost $150M+ Shopify store, discovered AI potential6:03 The difference: tech people build tech, salespeople build conversions10:25 Future vision - AI avatars with 98% close rates using Meta data13:24 Live system breakdown - ManyChat lead capture (91% open rates)16:20 Instagram comment triggers and qualification sequences19:10 GoHighLevel webhook integration and data mapping21:02 Charlie AI configuration - personality, tonality, and branching logic24:27 E-commerce applications - AI personal shoppers28:19 Advanced qualification with income verification32:13 Performance dashboard and conversion tracking35:04 Multi-channel deployment - email, SMS, WhatsApp integration37:09 How to get started with Leverage AI and special Charlie pricing

Christian Davis (Full-Stack Email Marketer) joins Mikael for an explosive breakdown of a 7-day challenge funnel that generated $8.8 million across three launches for publishing.com. Christian, who won Russell Brunson's affiliate competition for $100M Leads by 30% and has received personal replies from both Leila and Alex Hormozi praising his copy, architected this entire funnel strategy. The challenge taught "everyday people" how to publish royalty-generating books on Amazon in just 7 days without spending money upfront. What made this funnel remarkable was the 70% opt-in rate from warm traffic and 56% from cold traffic, plus an innovative pricing strategy that tested both $47 and $97 VIP upsells.The core offer was a $2,000 lifetime group coaching program with an 18% conversion rate to a $5,000 accelerator program via phone sales. Christian's approach combined emotional social proof (targeting retirees with relatable success stories like "31 Great Egg Recipes") with logical objection handling throughout the landing page. The funnel structure included Facebook group community, daily email sequences, live Zoom sessions, and a strategic Friday pitch (when people get paid). Key insights include using lower social proof numbers for skeptical audiences, bonus stacking for urgency, and deploying FAQ emails after every close to milk maximum conversions. This episode includes live screen sharing of the actual landing pages and complete funnel visualization.HIGHLIGHTS: 0:00 Intro 1:01 Christian's bragging rights - Hormozi replies and affiliate wins 2:36 The publishing.com business model and 253% email revenue increase 4:22 Challenge funnel concept and 7-day structure breakdown 6:19 Free challenge with $47/$97 VIP upsell strategy 9:05 Core offers: $2K coaching + $5K accelerator (18% conversion) 10:30 Landing page headline strategy - "5,949 everyday people" 13:04 Bullet structure based on biggest objections 14:46 Social proof targeting specific demographics 16:14 7-day challenge breakdown and bonus stacking 19:19 Warm vs cold traffic landing page differences 21:03 Cold traffic approach - shorter headlines and compliance 25:08 Complete funnel visualization and flow mapping 27:38 Two-week email sequence and phone sales integration 29:36 Key takeaways and Christian's contact informationConnect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Christian - Follow @ChristianTheCopywriter or visit freemailcourse.io

Scott Conorton (CMO for Mike Koenigs) joins Mikael for an in-depth breakdown of a high-converting book funnel that generated $9,000+ from just 1,112 page views. Scott, a seasoned copywriter who started during COVID and has written controls for major brands like Up Wellness and Backyard Vitality, convinced influencer Mike Koenigs to test cold traffic despite Mike's traditional resistance to it. The result was "Project Superpower," a $37 book funnel targeting founders and entrepreneurs with $2-50M businesses who want to build a "category of one" brand. Unlike typical $7-9 book funnels, this premium-priced offer used a long-form direct response sales page with 45 fascination bullets to attract serious buyers. The funnel converts at 5.8% from page view to purchase, with a 44.8% checkout conversion rate, plus strong upsells: a $245 digital blueprint (30.77% take rate) and a $1,000 virtual coffee session (10% take rate). Scott's copywriting approach follows influences like Mike Shrieve and uses strategic frameworks including the AOV Money Close and crossroads close. The success led to contracting John Mulry's E5 Agency for scaled cold traffic campaigns on Meta and YouTube. This episode includes live screen sharing of the actual funnel pages and real conversion data, making it essential viewing for anyone building book funnels or direct response offers.HIGHLIGHTS:0:00 Intro - Behind the scenes funnel breakdown2:04 Scott's copywriting journey and working with Mike Koenigs4:15 Traffic strategy - from warm email list to cold traffic testing7:00 Sales page structure and long-form copy philosophy8:12 Headline development and avatar targeting process11:16 Long-form sales letter influences and reader psychology12:42 Page structure breakdown - case studies to frameworks15:51 The "start from the top again" copywriting approach17:36 45 fascination bullets strategy for $37 price point20:32 AOV Money Close and crossroads close techniques23:01 Checkout page design and bonus presentation24:27 Upsell #1: $245 digital blueprint (32% conversion rate)28:30 Upsell psychology - get results faster framework32:53 Upsell #2: $1K virtual coffee session strategy35:41 Complete funnel metrics breakdown and ROI analysisConnect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Scott -https://www.linkedin.com/in/scottconorton/

Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helping e-commerce brands make faster decisions through data science combined with strategic ad spend. The skincare brand he scaled had only 3-4 organic, vegan products with a $30 average order value when he started. His approach focused on three customer types: first-time buyers, repeat customers, and subscription users, with a 90-day conversion timeline rather than immediate sales pressure. Key strategies included splitting male and female audiences due to different lifetime values, using view content and add-to-cart campaigns instead of direct conversion ads, and implementing strategic landing pages with targeted popups. Nicholas emphasized the importance of lifetime value over immediate ROAS, knowing that customers would spend $180+ over 90-120 days and $250+ as subscribers. The breakthrough came from viral TikTok content, including a post from Kylie Jenner's makeup artist, which allowed them to scale aggressively and dominate competitors through "blitzkrieg" marketing tactics. Tune into the full episode to learn how data science, AI tools, and strategic patience can transform e-commerce growth!HIGHLIGHTS:0:00 Intro 1:11 Nicholas's bragging rights - $5K to $1M monthly scaling2:08 The D2C skincare business model breakdown3:13 Early testing strategy with Facebook ads5:28 Product positioning and male skincare market penetration7:07 Evolution from homepage to strategic landing pages8:22 Customer segmentation and 90-day conversion strategy10:19 The three customer types and lifetime value focus12:59 Lead collection through targeted popups15:12 Scaling strategy and budget allocation philosophy17:39 Add-to-cart campaigns vs immediate conversions20:34 TikTok Shop early adoption and viral success23:05 Three core lessons: data science, financials, and AI24:13 How Funnel Alytics provided team clarityConnect with Mikael -   / mikaeldia  Connect with Nicholas -  / nicholasdelgado-analyst  

AJ Eckstein, Founder and CEO of Creator Match, dives into the promising world of LinkedIn creator marketing. He reveals why traditional brands overlook this platform and the unique opportunities it presents for B2B growth. AJ shares insights on how LinkedIn creators, often with full-time jobs, blend education and entertainment to engage audiences effectively. His innovative tools help brands identify impactful creators and build authentic partnerships, showcasing LinkedIn as a fertile ground for organic, high-performance content.

Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services. After running her own marketing agency and feeling burned out from doing everything herself, Taylor discovered her passion for account management and client relationships. She pivoted to offer fractional account managers who work 10-20 hours per week, fully white-labeled within agencies to handle client communication and project management. The biggest challenge most agencies face isn't strategy or delivery - it's communication breakdown with clients who don't know who to contact or feel left in the dark about project progress. Taylor's four-pillar framework (onboarding, project management, agency structure, and communication) helps agencies audit their current processes and systematically improve client retention. The key insight: agency owners should focus on what they do best (strategy and results) while having skilled account managers handle the operational heavy lifting. Tune into the full episode to learn how to remove yourself as the bottleneck in your agency!HIGHLIGHTS:0:00 Intro2:12 12,000 agencies helped4:18 From agency owner to account management specialist6:51 The first client success story9:03 Scaling across different agency types11:39 The origin of "Dot & Company"12:15 The four-pillar framework for account management14:36 Most common agency problems15:39 Why onboarding is make-or-break18:33 Handling client expectations about working with the founder20:27 The business impact of better account management22:06 When is the right time to hire account management?24:18 Where to connect with TaylorConnect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Taylor - https://www.linkedin.com/in/taylormcmaster/

In this engaging conversation, Chris Silvestri, the founder of Conversion Alchemy, discusses his journey from software engineer to copywriting expert. He emphasizes how critical strong positioning and messaging are for driving conversions in B2B SaaS. Chris argues that while AI can assist, it can't replace the essential human understanding of buyer psychology. He also shares strategic tips on utilizing AI tools effectively and predicts a future for copywriters focused more on strategic oversight than traditional writing. Tune in to gain insights on elevating your copy!

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start. Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring.Tune into the full episode to learn how to better productize your service!HIGHLIGHTS:0:00 Intro4:24 Revenue retention for seasonal businesses5:42 You need to prioritize scalability8:14 Different industries require different budgets10:13 How Jake closes new business12:41 Time is the only finite resource15:36 The profit-first system18:12 Jake’s growth plansConnect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Jake - https://www.linkedin.com/in/jake-hundley/

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years.Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage with by sending messages that are below 160 characters without any special characters. From there, you need to analyze the data and optimize accordingly.Tune into the full episode to learn how to turn text messaging into a competitive marketing advantage!HIGHLIGHTS:0:00 Intro4:16 Bianca’s journey into entrepreneurship8:07 The Do’s and Dont’s of text message marketing 12:39 The Text Message Marketing playbook18:07 Where does text messaging fit into your strategy?Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Bianca - https://www.linkedin.com/in/biancablake/

Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force.What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerates, the status quo might be an excel sheet or a few Google Docs. As a marketer, if you allow yourself to live in an advanced tech and automation echo chamber, there’s a good chance your message will never resonate and you’ll have a hard time truly weaving in the customer's mindset - which should be your top priority. Tune into the full episode to learn how to master the Marketing Mindset!HIGHLIGHTS:0:00 Intro1:10 Patrick’s world-class portfolio2:09 The fundamentals stay the same3:58 Builders vs Sellers 6:28 Understand the customers mindset 9:10 What is the Marketing Mindset?11:59 The 5 Mindset Shifts20:16 How to apply this framework?Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Connect with Patrick - https://www.linkedin.com/in/patrickjamesward/